CSIS 1010- Chapter 10 Quiz

Which of the following statements about the music industry is not true?

A. Music industry revenues have decreased by 50% since 1999.

B. Streaming music generated over 50% of all digital music sales in 2016.

C. Digital revenues accounted for less than half of all U.S. music revenues in 2016.

D. It is still unclear if streaming music services have a viable business model.

C. Digital revenues accounted for less than half of all U.S. music revenues in 2016.

Which of the following statements about the movie industry is not true?

A. Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.

B. The movie industry's control of the release window of a movie is a form of price discrimination.

C. Over 300 million Americans were expected to watch feature-length movies online in 2017.

D. Online movie distribution is not dominated by a single distributor.

C. Over 300 million Americans were expected to watch feature-length movies online in 2017.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

A. Distribution

B. A la carte

C. Freemium

D. Sales

C. Freemium

Which of the following occurs first in the process of content convergence related to books?

A. Media transformation

B. Media integration

C. Media migration

D. Media maturity

C. Media migration

________ is not one of the three business models employed by newspapers between 1995 and 2017.

A. The Digital First model

B. The Convergence model

C. The Integrated Print/Web

D. The Print-centric model

B. Convergence model

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

A. Barnes & Noble

B. Amazon

C. Apple

D. Google

C. Apple

All of the following are aspects of content convergence except:

A. Production.

B. Language.

C. Distribution.

D. Design.

B. Language

Which of the following statements about mobile gaming is not true?

A. Mobile games generated an estimated $3 billion in 2016.

B. Mobile gaming is a more open platform than console gaming.

C. Mobile games are expensive to develop when compared to traditional gaming systems.

D. Mobile games appeal to a younger demographic than console games.

C. Mobile games are expensive to develop when compared to traditional gaming systems.

Which of the following statements about Millennials is not true?

A. Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.

B. Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

C. Millennials are more likely to have read a book in the past 12 months than older adults.

D. Only about 33% of Millennials read news stories every day.

D. Only about 33% of Millennials read news stories every day.

In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States.

A. 30

B. 40

C. 20

D. 10

C. 20

Which of the following is not an example of a native digital news site?

A. Huffington Post

B. USA Today

C. Vice

D. Buzzfeed

B. USA Today

Which streaming gaming channel was purchased by Amazon in 2015?

A. Dailymotion

B. Twitch.tv

C. YouTube.com

D. Shield.nvidia.com

B. Twitch.tv

________ were the most troubled segment of the publishing industry in 2017.

A. Books

B. Magazines

C. Periodicals

D. Newspapers

D. Newspapers

Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites?

A. Google's AMP tool

B. The New Media Alliance

C. Amazon's Spark network

D. Facebook Journalism Project

B. The New Media Alliance

In 2016, the sales of downloaded music ________, compared to the previous year.

A. Were flat

B. Increased by 10%

C. Decreased by 10%

D. Decreased by 20%

D. Decreased by 10%

Which of the following happened during the time period when newspapers used a print-centric business model?

A. Google launched its search engine.

B. The adoption of smartphones and tablets has grown rapidly.

C. Facebook opened to the public.

D. Apple introduced the iPhone.

A. Google launched its search engine.

Which of the following statements about e-sports is not true?

A. Colleges are beginning to offer scholarships for players on their video game teams.

B. E-sports tournaments routinely draw an online audience equal to professional football games.

C. The e-sport audience is predominantly composed of females between the ages of 21 and 34.

D. Twitch accounts for over 80% of the online e-sports viewing in the United States.

C. The e-sport audience is predominantly composed of females between the ages of 21 and 34.

TRUE OR FALSE

In the wholesale model of e-book distribution, pricing power is with the publisher.

False

TRUE OR FALSE

The a la carte revenue model allows users to pay only for what they use.

True

TRUE OR FALSE

The average American adult spends twice as much time-consuming media than time spent at work.

True

TRUE OR FALSE

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

True

Which of the following native digital news sites has the most unique monthly visitors?

A. Vox

B. Buzzfeed

C. Huffington Post

D. Vice

B. Buzzfeed

Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017?

A. Internet radio

B. Online music

C. Online TV and movies

D. Online video games

D. Online video games

Which of the following statements about the television industry is not true?

A. The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.

B. Over-the-top entertainment services are a threat to cable television distributors.

C. Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.

D. Netflix is the leading distributor of streaming TV.

A. The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.

Content convergence describes convergence in the design, production, and ________ of content.

A. Marketing

B. Distribution

C. Consumption

D. Sales

B. Distribution

Which of the following is not an advantage that pure digital news sites have over print newspapers?

A. They offer higher quality journalism.

B. They have a lower cost structure.

C. They can take advantage of newer technologies for producing the news.

D. They can create new work flows and business processes that are more timely and efficient.

A. They offer higher quality journalism.

_______ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A. Technological

B. Industry

C. Media

D. Content

A. Technological

Which of the following U.S. media channels generates the most revenue?

A. Newspapers

B. Television

C. Motion pictures

D. Internet

B. Television

Which of the following is not a leading factor in changing the television industry?

A. Inability to attract customers to traditional products

B. Increasing broadband penetration

C. Development of the mobile platform

D. Increased popularity of binge watching compared to watching linear TV

A. Inability to attract customers to traditional products

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

A. Sports Illustrated

B. The New Yorker

C. Newsweek

D. Time

B. The New Yorker

All of the following are examples of technology convergence except:

A. The iPad.

B. Apple TV.

C. Smartphones.

D. Amazon Books Publishing.

D. Amazon Books Publishing

Which of the following streaming TV devices does not involve use of a remote controller?

A. Apple TV

B. Roku

C. Google Chromecast

D. Amazon Fire TV

C. Google Chromecast

In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.

A. 36%

B. 40%

C. 18%

D. 9%

D. 9%

Which of the following native digital news sites is owned by AOL?

A. Huffington Post

B. Vice

C. Reddit

D. Vox

A. Huffington Post

Which of the following statements is not true about OTT?

A. To use OTT services, consumers must purchase a bundle of channels.

B. OTT entertainment services are a threat to cable television.

C. OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service.

D. OTT entertainment services enable binge watching.

A. To use OTT services, consumers must purchase a bundle of channels.

Which of the following is not a current trend in online content?

A. Americans continue to spend more on streaming music than downloaded music.

B. Readership of newspapers in print form continues to exceed online readership.

C. Explosive growth of the mobile platform accelerates the transition to digital content.

D. E-book sales growth slows.

B. Readership of newspapers in print form continues to exceed online readership.

What percentage of Americans who read newspapers exclusively do so on a mobile device?

A. 23%

B. 33%

C. 53%

D. 43%

C. 53%

Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?

A. Reddit

B. Huffington Post

C. Buzzfeed

D. Flipboard

D. Flipboard

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

A. The release window.

B. Dynamic pricing.

C. Content convergence.

D. Digital rights management.

A. The release window.

In 2016, book publishing revenues:

A. Experienced a sizeable decrease.

B. Increased slightly.

C. Remained stable.

D. Increased significantly.

A. Experienced a sizeable decrease.

In 2016, which of the following forms of entertainment produced the least amount of revenue?

A. Television

B. Recorded music

C. Radio

D. Video games

B. Recorded music

TRUE OR FALSE

Online readership of newspapers is growing by more than 10% a year.

True

TRUE OR FALSE

Cannibalization is a major challenge facing book publishers.

False

TRUE OR FALSE

Millennials are the first generation to be born into the digital revolution of the 20th century.

True

TRUE OR FALSE

Online newspapers and magazines are the largest and fastest growing forms of online content.

False

The leading merchants of digital games includes Apple's App Store and:

A. Xbox.

B. The Google Play store.

C. Twitch.tv.

D. Amazon Digital.

B. The Google Play Store

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

A. 5%.

B. 7%.

C. 2%.

D. 9%.

C. 2%

Which of the following statements about the online newspaper audience is not true?

A. Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

B. The online newspaper is one of the most successful of all online media in terms of audience size.

C. Social networks have become a major source of readers for newspaper articles.

D. Most newspaper readers read the news using a combination of the Web, print and mobile.

D. Most newspaper readers read the news using a combination of the Web, print and mobile.

Which of the following is the fastest growing segment of U.S. media revenues?

A. Home video

B. Radio

C. Internet media

D. Magazines

C. Internet media

Zinio is an example of which of the following?

A. E-reader platform

B. Magazine aggregator

C. Interactive book developer

D. Vanity press

B. Magazine aggregator

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

A. Totally free

B. Most content free, but subscription fee to access premium content

C. Metered subscription model

D. Paywall

C. Metered subscription model

Which of the following is not one of the top three players in e-book publishing?

A. Barnes & Noble

B. Google

C. Apple

D. Amazon

B. Google

Magazine digital advertising revenues are expected to _______ for the next few years.

A. Grow over 20%

B. Significantly decrease

C. More than double

D. Remain relatively flat

D. Remain relatively flat

Together Amazon and Apple account for ________ of the e-book market.

A. 72%

B. 92%

C. 55%

D. 87%

B. 92%

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

A. Industry convergence.

B. Repackaging.

C. Media transformation.

D. Aggregation.

A. Industry convergence

In 2017, which of the following comprised the largest segment of the online gaming audience?

A. Social gamers

B. Console gamers

C. Mobile gamers

D. Casual gamers

C. Mobile gamers

Which of the following has the highest share of the e-book market?

A. Amazon

B. Apple

C. Google

D. Barnes & Noble

A. Amazon

Which of the following is the largest producer of revenues in the U.S. entertainment industry?

A. Radio

B. Motion pictures

C. Video games

D. Television

D. Television

TRUE OR FALSE

In 2016, mobile games generated more revenue than console games.

False

TRUE OR FALSE

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

True

Which of the following is not a type of digital gamers?

A. Social gamers

B. Console gamers

C. Local gamers

D. Casual gamers

C. Local gamers