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Rhetoric
the art of speaking or writing effectively
aristotle
known as “the father of rhetoric”
Ethos
baed on an author’s ethics, credibility, and knowledge of a subject
pathos
appeals to the emotions of the reader/ audience
Logos
Based on logic or reason; supported by facts, research, and evidence
Studies show the average adult reads 200-400 words per minute
logos
questions to determine ethos
is the author trustworthy and knowledgeable? How does the author establish credibility?
questions to determine Logos
what claim is the author arguing? Is the author’s evidence relevant? What evidence does the author use to support his/her claim?
questions to determine Pathos
How do you feel when reading the text? Does the author appeal to your emotions? How does the author establish a relationship with you?
last year, high students participated in a survey revealing the majority of them felt they would be more productive if cellphone usage was limited during school hours
logos
Living in this for most of my life, I can honestly say that i love everything about it—the people, the landscaping, and the atmosphere
pathos
as a licensed nutritionist, i recommend adding more protein and fiber to your daily diet
ethos
a monthly donation to your local animal shelter could make the difference in the life of an animal
pathos
being a firefighter for 15 years, I have seen firsthand how important it is to teach fire safety to young children
Ethos
with 10 years of teaching experience, i am an advocate for smaller class sizes
ethos
history has proven time and time again that financial troubles will sink a company faster than any other cause
logos
they are the enemies! They don’t care who gets hurt or how they get things done!
Pathos
Through my research, i discovered that 42% of the children born last year were male
logos
it is time to make a change! Don’t spend years of your life dreaming of the wonderful things you could have had if only you had acted now
pathos
More than 50 peer reviewed studies have been published that all conclude the reading program is not effective in teaching children to read
logos
investigators have video evidence of the suspect, fingerprints taken from the scene, and drops of blood that match his DNA
logos
Dentist agree that the best way to avoid cavities is to brush your teeth twice a day and floss daily
ethos
company sales have decreased more than 30% in the last quarter. It is time to think about reorganizing or closing the company
Logos
according to the constitution of the United States, every person has the right to freedom of speech
logos
the senator has served in the military, giving him a unique perspective on defense policies
ethos
The city is far more dangerous and scary at night than during the day. Do not stay out after dark!
pathos
as a certified yoga instructor, i find meditation essential for mental health
ethos
after raising 4 children, babysitting for 20 years, and working at 3 elementary school when she was younger, Sally has what it takes to run the local preschool smoothly
ethos
researchers found that the new hand lotion they developed worked better at healing dry skin than 5 other previous formulas
logos
