Ethos, Pathos, Logos

Rhetoric

the art of speaking or writing effectively

aristotle

known as “the father of rhetoric”

Ethos

baed on an author’s ethics, credibility, and knowledge of a subject

pathos

appeals to the emotions of the reader/ audience

Logos

Based on logic or reason; supported by facts, research, and evidence

Studies show the average adult reads 200-400 words per minute

logos

questions to determine ethos

is the author trustworthy and knowledgeable? How does the author establish credibility?

questions to determine Logos

what claim is the author arguing? Is the author’s evidence relevant? What evidence does the author use to support his/her claim?

questions to determine Pathos

How do you feel when reading the text? Does the author appeal to your emotions? How does the author establish a relationship with you?

last year, high students participated in a survey revealing the majority of them felt they would be more productive if cellphone usage was limited during school hours

logos

Living in this for most of my life, I can honestly say that i love everything about it—the people, the landscaping, and the atmosphere

pathos

as a licensed nutritionist, i recommend adding more protein and fiber to your daily diet

ethos

a monthly donation to your local animal shelter could make the difference in the life of an animal

pathos

being a firefighter for 15 years, I have seen firsthand how important it is to teach fire safety to young children

Ethos

with 10 years of teaching experience, i am an advocate for smaller class sizes

ethos

history has proven time and time again that financial troubles will sink a company faster than any other cause

logos

they are the enemies! They don’t care who gets hurt or how they get things done!

Pathos

Through my research, i discovered that 42% of the children born last year were male

logos

it is time to make a change! Don’t spend years of your life dreaming of the wonderful things you could have had if only you had acted now

pathos

More than 50 peer reviewed studies have been published that all conclude the reading program is not effective in teaching children to read

logos

investigators have video evidence of the suspect, fingerprints taken from the scene, and drops of blood that match his DNA

logos

Dentist agree that the best way to avoid cavities is to brush your teeth twice a day and floss daily

ethos

company sales have decreased more than 30% in the last quarter. It is time to think about reorganizing or closing the company

Logos

according to the constitution of the United States, every person has the right to freedom of speech

logos

the senator has served in the military, giving him a unique perspective on defense policies

ethos

The city is far more dangerous and scary at night than during the day. Do not stay out after dark!

pathos

as a certified yoga instructor, i find meditation essential for mental health

ethos

after raising 4 children, babysitting for 20 years, and working at 3 elementary school when she was younger, Sally has what it takes to run the local preschool smoothly

ethos

researchers found that the new hand lotion they developed worked better at healing dry skin than 5 other previous formulas

logos