Def. Multimodal Communication

Multimodal Communication

looks into the uses and relationshios of different communication modalities

Genre

originates from literary studies and describes regular patterns of semiotic choices in multimodal communicative objects and events

Multimodal Genres

to use genre as a means to understand the link between social context and a meaning system

According to Gunther R. Kress, Professor of Semiotics, 'in this new media age the screen has …

replaced the book as the dominant media of communication and has made image the center of communication

Messengers

used to send messages to others

In ancient times, pigeons were used for

sending messages

Before human beings created languages and alphabets, they communicated with

sound and body language

Multimodality

is a theory of communication and social semiotics

Where media are concerned, multimodality is the

use of several modes (media) to create a single artifact

Modality

is a way of representing information in some medium

Writing Studies

a process woven into the formation of the field where question of writing relates to other modes

Learning Style

is the unique collection of individual skills and preferences that affect how a person perceives, gathers, and processes information

VARK Learning Styles

explored the many ways in which one takes in info and outputs info

Meshing hypothesis

students feel more comfortable and perform better when learning in environments thay cater for their predominant learning style

Multimodal learning environments

allow instructional elements to be presented in more than one sensory mode

Multimedia effect

students learn more deeply from a combination of words and pictures

Principle of multimodal design

info is presented in multiple modes such as visual and auditory

Visual Strategies

This preference uses symbolism and different formats, fonts, and colors to emphasize important points

Aural Strategies

This preference is for info that is spoken or heard

Read/Write Strategies

This preference uses the printed word as the most important way to convey and receive information

Kinesthetic Strategies

This preference uses your experiences and the things that are real even when they are shown in pictures and on screens

Multimodal Writing

multi-component project with each component composed in a different media

Multimedia

a single product comprising two or more media types

Most common form of multimodal communication among students and faculty was

presentations that incorporated visual and multimedia components

Augmentative Communication

denotes techniques that supplement or enhance communication by complementing whatever vocal skills the individual already has

Alternative Communication

techniques used by individuals who must employ techniques that serves in place of speech

Formal AAC

tends to refer to devices, objects, or picture symbols, signs and other aids

Computer Mediated Communication

all genres of interpersonal communication mediated through computer networks and used via PCs or mobile devices

PECS

Picture Exchange Communication System is a form of communication where your child will exchange pictures for items they desire

Speech Generating Devices

these devices have picture representations embedded within them and a child will press a button and it will produce verbal output

Multimodal

having or involving several modes, modalities, or maxima

Communication

a process by which info is exchanged between individuals through a common system of symbols

Communications

a system for transmitting or exchanging information

The term multimedia was coined by

singer and artist Bob Goldstein to promote the July 1966 opening of a show

In the late 1970s, the term multimedia referred to

presentations consisting of multi-projector slideshows timed to an audio track

Multimedia presentations

may be viewed by a person on stage, projected or transmitted locally with a media player

Multimedia games and simulations

may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer or game system

Creative industries use multimedia for

a variety of purposes ranging from fine arts to entertainment to journalism to media and software services

Interactive multimedia

multimedia applications that allow users to actively participate instead of just sitting by and be passive recepients of info

Mayer's Cognitive Theory of Multimedia Learning

suggests that people learn more from words and pictures than from words alone

Mojos

multimedia reporters who are mobile (driving around a community) and aka mobile journalist

Rich media

another term used for multimedia

Modes

the different ways of engaging in tests as defined by NESA

A multimodal presentation requires you to

demonstrate aptitude across various modes

Ethos

a form of argument based on character or authority

Pathos

a form of argument based on emotions

Logos

a form of argument based on logic

Cyber slang

is a term used to describe alternative words or shortcuts to convey thoughts in an electronic document

Within social semiotics, a mode is understood as

an outcome of the cultural shaping of a material through daily social interaction

Semiotic resource

display regularities through ways in which people use them

Modal affordance

refers to the material and cultural aspects of modes

Inter-semiotic relationships

how modes are configured in particular contexts

Edutainment

is the combination of education with entertainment

Media convergence:

defined as separate technologies such as voice, data, and video that now share resources and interact with each other