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Scare tactics
Using fear to force agreement
Example: claim that immigration will destroy jobs and cause chaos
Either-or choices
Reducing complex issues to two options
Example: “Come with us for Thanksgiving or be alone and miserable”
Slippery slope
Arguing one small action will lead to extreme negative outcomes
Example: allowing assisted suicide will lead to legalizing murder
Sentimental appeals
Using excessive emotion to distract from facts
Example: ads showing cute baby animals to guilt people into donating
Bandwagon appeals
Urging people to follow what “everyone else” is doing
Example: “Many Americans are doing this so you should too”
Appeals to false authority
Using unqualified sources as evidence
Example: “It’s true because my mom says so”
Dogmatism
Claiming one position is the only acceptable view
Example: implying disagreement is immoral
Ad hominem
Attacking a person instead of the argument
Example: calling someone stupid rather than addressing their point
Hasty generalization
Making a claim from too little evidence
Example: one comment by a Google executive “proves” the whole company is anti-American
Faulty causality
Assuming that because one event follows another, the first caused the second
Example: blaming a beer ad for someone’s drunk-driving accident
Begging the question
Using the claim itself as evidence
Example: “He’s honest because he wouldn’t lie”
Equivocation
Using ambiguous wording to mislead
Example: saying you “wrote” an essay yourself when it was plagiarized
Non sequitur
A conclusion that doesn’t logically follow from the reasons
Example: defending steroid use accusations by praising your teammates
Straw man
Misrepresenting someone’s argument so it’s easier to attack
Example: turning a nuanced policy into an extreme version and arguing against that
Faulty analogy
Comparing things that aren’t truly comparable
Example: comparing using condoms to cheating on a test