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population
entire group of individuals we want information about
sample
subset of individuals in the population from which we collect data
convenience sample
sampling individuals who are easy to reach (biased)
voluntary response
people choose to be in the sample (biased)
simple random sample (SRS)
every group is equally likely to be chosen (unbiased)
to conduct- 1. label 2. randomize 3. select
stratified random sample
splits population into groups (strata) and chooses an SRS from each group
more specific/precise
cluster sampling
split groups based on location (cluster) and randomly select clusters, sample everyone in that cluster
easier to take sample
undercoverage
when some members of the population cannot or are less likely to be chosen
non-response
when as individual is selected to be in a sample but chooses not to participate or isn’t reached.
response bias
pattern of inaccurate responses
could be due to wording, interviewer, lying, etc.
observational studies
no treatments imposed, we only observe
experiments
treatments imposed, allows for causation
needs to be executed in order to confirm/ conclude causation
explanatory variable
used to predict
response variable
outcomes
treatments
what is done to participants
experimental units
what/who the treatment is imposed on
confounding variable
variables not controlled, that affects results
control group
used to provide baseline data for comparison (can include a placebo)
blinding
when subjects (single blind) and/or experiments (double blind) who interact with subjects are unaware of what treatment was assigned
placebo effect
when a fake treatment works
4 key principles of experiments
comparison: 2 or more treatments
random assignment: use a chance process to assign treatments to experimental units
control: keep all other variables besides treatments constant (not the same as the control group)
replication: using enough experimental units to distinguish differences
completely random design
sample size
random assignment
what are the groups?
treatment types
compare data
block
group of experimental units that are known to be similar
randomized block design
separate subjects or blocks and then randomly assign to treatments within each block.
matched pairs
experiment used to compare two treatments that uses blocks of size 2. two very similar experimental units are paired and then randomly assigned to a treatment