MIL - ICT L01-L05

Q1 MIL-ICT G12

Communication

Communication

It is a process by which information is exchanged between individual through a common system, signs, or behavior.

Communication

it is often described as a natural ability of an individual to socialize with others.

Media

These is defined as sources of credible and current information created through an editorial process determined by journalistic values.

Source

Imagines, creates, and sends the message. In a public speaking situation, the source is the person giving the speech.

Message

It is the stimulus or meaning produced by the source for the receiver or audience.

Channel

It is the way in which a message or messages travel between source and receiver.

Receiver

receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source.

Decoding

The process of turning communication into thoughts

Feedback

It is composed of messages the receiver sends back to the source.

Environment

the atmosphere, physical and psychological, where an individual sends and receives messages.

Context

The ______ of the communication interaction involves the setting, scene, and expectations of the individuals involved.

Interference / Noise

This is anything that blocks or changes the source’s intended meaning of the message.

Media Literacy

This is the ability to access, analyze, response to a range of media. It also evaluates and create media in a variety of forms.

Information Literacy

This is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

Technology Literacy

This is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.

Media and information Literacy

recognizes the primary role of information and media in our everyday lives.

Fundamental Elements of Media Literacy

1. A critical thinking skill enabling audience members to develop independent judgments about media content.

2. An understanding of the process of mass communication.

3. An awareness of the impact of media on the individual and society.

4. Strategies for analyzing and discussing media messages.

5. Understanding of media content as a text that provides insight into our culture and our lives.

6. The ability to enjoy, understand, and appreciate messages.

7. Development of effective and responsible production skills.

8. An understanding of the ethical and moral obligations of media practitioners.

Information Age

The 21st Century is known as the ___

Pre-Industrial Age

Before 1700s

Pre-Industrial Age

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Papyrus

It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.

Clay Tablets

This means of communication was used for over 3,000 years in 15 different languages

Cave Paintings

These numerous paintings and engravings found on cave walls or ceilings around 38 000 BCE are also known as “parietal art”

Industrial Age

1700s-1930s

Industrial Age

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

Telegraph

This is used for long-distance communication by transmitting electrical signals over a wire laid between stations.

Printing press for mass production (19th century)

It is a device that applies pressure to an inked surface resting upon a print medium (like paper or cloth).

Phonograph

It is an instrument for reproducing sounds by means of the vibration of a stylus, or needle, following a groove on a rotating disc.

Electronic Age

1930s-1980s

Electronic Age

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

New Information Age

1900s-2000s

New Information Age

The Internet paved the way for faster communication and the creation of the social network.

Watchdog

This exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair elections.

Resource Centre

This acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge.

Advocate

Through its diverse sources or formats, it bridges the gap of digital divide.

Plagiarism

Using other people’s words and ideas without clearly acknowledging the source of the information

Common Knowledge

Facts that can be found in numerous places and are likely to be widely known.

Interpretation

You must document facts that are not generally known, or ideas that interpret facts.

Quotation

Using someone’s words directly.

Paraphrase

Using someone’s ideas but rephrasing them in your own words.

Print Media

This is media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.

Broadcast Media

This is media that reaches target audience using airwaves as the transmission medium

New Media

This are content organized and distributed on digital platforms.

Media Convergence

A phenomenon involving the interconnection of information and communications technologies namely computer networks, and media content.

Technological Convergence

The emergence of World Wide Web, smartphone, tablet, computers, smart televisions, and other digital devices, has been possible for billions of people around the world to access media content.

Social Media

The new leading force of media convergent sector which through internet allows individuals to participate media not only as a consumer but also as a producers.

Media Personalities

Media convergence also paves the way for media and information personalities.

Electronic Age Examples

Transistor Radio, Television, Large Electronic Computer, OHP, LCD projectors

New Information Age Examples

Laptop, Facebook (Social Network), Google Meet (Video Chat)

Industrial Age Examples

Newspaper, Typewriter, Telephone, Punch cards

Pre-Industrial Age Examples

Acta Diurna in Rome, Dibao in China, Codex in the Mayan region