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What is entrepreneur?
Are those with the skills and capabilities to see and evaluate business opportunities they are individuals who can strategically identify products or services needed by the community and have the capacity to deliver then at the right time and at the right place
What is entrepreneurship?
Is not just a simple business activity but a strategic process of innovation and new product creation basically entrepreneurship is both an art and science of converting business ideas into marketable products or services to improve the quality of living
What is entrepreneurial competencies
Refer to the important characteristic that should be possessed by an individual in order to perform entrepreneurial function effectively
Hardworking
One of the important characteristic of a good entrepreneur this means working diligently and being consistent about it
Confident
Entrepreneurs have self reliance in one's ability and judgment they exhibit self confidence to cope with the risk of operating their own business
Discipline
Means always stick to the plan and fight the temptation to do what is an unimportant
Committed
Good entrepreneur assume full responsibility over their business they give full committed and solid dedication to make the business successful
Ability to accept change
Nothing is permanent but change change occurs frequently when you own a business you should cope with and thrive on changes capitalize on positive changes to make your business grow
Creative
An entrepreneur should be creative and innovative to stay in the business and in order to have an edge over the other competitor
Has the initiative
An entrepreneur takes the initiative you must put yourself in a position where you are responsible for the failure or success of your business
Profit oriented
Entrepreneur enters the world of business to generate income or additional income the business shall become your bread and butter therefore you must see to eat that business can generate income
Excellent planner
It involves strategic thinking and goal setting to achieve objective by carefully maximizing all the available resources a good entrepreneur develops and follows the steps in the plan at diligently to realize goals
Possesses people skill
Very important skill needed to be successful people skills refer to the effective and efficient communication and establishing good relationship to the people working in and out of your business i will develop interpersonal skill can make a huge differences between success and failure ofVery important skill needed to be successful people skills refer to the effective and efficient communication and establishing good relationship to the people working in and out of your business i will develop interpersonal skill can make a huge differences between success and failure of the business
Sound decision maker
Successful entrepreneurs have the ability to think quickly and to make wise decision towards a predetermined set of objectives sound decision should be based on given facts and information and lead towards the predetermine objective
What is SWOT analysis
Swot analysis is a managerial tool used to assess the environment it is used to gather information which is then use and strategic planning strength and weaknesses are internal in organization they relate to resources owned by an organization that you have control over and also the extent of its marketing
Product development
They are basic yet vital question that you ask yourself about product development this questions include the following for warm are the product or service in at what benefit will the customers expect from product or service how will the product or service differ from the existing brand from its competitor
Concept of developing a product
Cause of development is a protocol phase in the development of a product in this stage the needs of the target market are identified and competitive products are reviewed before the product specification are defined the product concept is selected along with an economic analysis to come up with an outline of how a product is being developed
Finding value
People buy for a reason there should be something in your product or service that would give consumer a good reason to go back and by more there must be something that will make you the best option for target customer otherwise they have no reason to buy what you are selling this implies further that you are offer something to your customers that will make them value your product or service
Innovation
Innovation is the introduction of something new in your product or service they may be a new idea a new method or a new device if you want to increase your sales and profit you must innovate some of the possible innovation for your products are change of packaging improvement of taste color size shape and perhaps price
Unique selling proposition
It is the factor or consideration presented by a seller as the reason that one product or services is different from and better than that of the competition this is especially important when your product or service is similar to your competitors
The stages of concept development
Analyze comparative products
Identify customer needs
Establish target specification
Generate product concept
Select a product concept
Refined specification
Plan remaining development project
Perform economic analysis
Why is analyzing competitive products important
It helps to understand market trends and identify strand and weaknesses of competitor
What is identify customer needs
It ensures the product needs and demand and expectation of the target market
Established target specification
To define the criteria that the product must meet to satisfy customer needs
Generating products development
It involves brainstorming and creating various ideas for potential products
Select a product concept
It determines which concept will be developed further based on feasibility and market potential
Refine specifications
To ensure that the product design aligns with customer needs and technical requirements