3. laws and rules 4. Social Consequences (appearances)
2
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Kolberg
Post Conventional
5. Social Contract (cultural) 6. Universal Ethical Principals (life)
3
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descriptive research
marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers
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Temperament types
Difficult
Does not adjust to change.
5
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Psychology
the scientific study of behavior and mental processes
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Subfields of psychology
Biological Psychology
Physical and chemical changes that impact human functioning
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Subfields of psychology
Cognitive Psychology
Thinking, thought processes, decision-making, reasoning.
8
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Subfields of psychology
developmental psychology
Changes that occur from conception to death.
9
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Subfields of psychology
Community
Prevention
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Subfields of psychology
Industrial/organizational
Work (employee, manager)
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3 parts of personality
1. ID (Libido)
Impulsive (pleasure principle)
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3 parts of personality
2. EGO
Aware of consequences (reality principle)
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3 parts of personality
3. Super Ego
Values (morals)
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E. Erikson
psychology stages of development (crises resolution)
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Empirical Research
Information gained from observation and measurements
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Subfields of psychology
Personality Psychology
Individuals patterns of thinking feeling and behaving.
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critical thinking
Evaluating, comparing, analyzing, critiquing, and synthesizing.
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Trust v.s. Mistrust (Erikson)
Needs= fed, nurturing (0-1yrs)
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Autonomy v.s. Shame and Doubt
Needs= Independence (1-3yrs)
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Industry v.s. Inferority
needs= task competition (6-11yrs)
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Initiative v.s. Guilt
Needs= new tasks (3-5yrs)
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Intimacy v.s. Isolation
Needs= open/Honest relationships
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Generativity v.s. Stagnation
needs= to produce (middle adulthood, to produce)
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Integrity v.s. Despair
Needs= is happy with choices made, resolved issues. (late adulthood)
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Stages of Cognitive Development
2. Preoperational Stage
- before cognitive understanding - Animism= thinking that in animate objects have human characteristics.
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Schemas
Mental Frame Works
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Learning
Change in behavior that a result from past experiences. (consider somewhat permanent)
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Temperament types
Slow to warm up to
Takes time to adjust to change and establish routines.
29
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Subfields of psychology
social psychology
Relationships interactions (married,2 groups)
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History
Freud
Subconscious/unconscious
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Subfields of psychology
Positive Psychology
love, happiness, creativity, well-being, self- confidence, and achievement
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Processes of Organizations
Assimilations A task in new information which fits easily.
A task in new information which fits easily.
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Processes of Organizations
Accommodation
Old information is changed and rearranged in order to make room for new information.
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Stages of Cognitive Development
1. Sepsorimotor Stage
objects permanence, understanding that objects exist.