1.3 Business stakeholders & their interests##

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Stakeholder - definition

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Stakeholder - definition

any individual or group that has a vested interest in a business and how it operates

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stakeholders

  • Business owners (including shareholders & partners)

  • Managers

  • Employees

  • Customers

  • Suppliers

  • The general community

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3

owners

people who have invested money in a company, hence owning shares of it

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owner’s characteristics

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owner’s interests

  • to gain greater revenue in the form of dividends if the business continues to make profits — they may depend on the success of the business for their income or wealth

  • shareholders want the business that they have invested in to make profit as this affects the value of their shares and the amount of dividends they receive

  • will typically want the business to conduct itself in a socially responsible manner

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6

managers

those in charge of sections of an organisation

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managers characteristics

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managers interests

  • to perform their roles well, leading to the achievement of the business' objectives.

  • they would want the business to be successful so that it continues to operate.

  • they may be entitled to bonuses if the business meets performance targets and makes significant profit.

  • want the business to perform financially and, in return, expect to be fairly remunerated

  • will typically want the business to be socially responsible as this is likely to lead to increased sales

  • need to satisfy as many stakeholder expectations as possible while making sure that their position in the business is secure

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9

employees

the workers in a business who are paid an income in exchange for their labour

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employee characteristics

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employee interests

  • to perform their duties well so that they keep their jobs and may be able to pursue career paths and gain promotions

  • expect to be paid fairly, trained properly and treated ethically in return for their contribution to production

  • need to know that their job is secure in the long term

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12

customers

people or organisations who purchase the goods and/or services that are made by the business

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customer characteristics

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customer interests

  • to continue to be able to purchase products at the price and quality that they have become used to

  • expect to purchase quality products at reasonable prices and to receive high levels of service

  • are becoming increasingly aware of socially responsible businesses, and many will purchase products from businesses they know have acted in a socially responsible manner

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15

suppliers

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supplier characteristics

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supplier interests

  • to see the business increase its sales, so that its demand for supplies or raw materials increases, earning greater profit for the supplier

  • must provide quality materials that are delivered reliably (in the right quantities at the right times) to ensure that the business makes a profit

  • expect to be paid promptly and in full

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18

the general community characteristics

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the general community interests

  • expect that a business will give back to society something of what they take out in generating profit

  • expect businesses to show concern for their future welfare through their own employment within businesses

  • expect the business to show concern for the environment

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20

Structuring of answer… Sentence 1

State who the stakeholder is

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21

Sentence 2

Provide one of their interests

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22

Sentence 3

State who the second stakeholder is

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23

Sentence 4

Provide one of their interests

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