10 ARTS 4TH QTR

Visual Communication, Advertising

VISUAL COMMUNICATION

Advertising is a form of _______ ____________.

GRAPHIC DESIGNS

Advertising creates _______ _________

Visual Communication

It is described as the conveyance of ideas and information in forms that can be read or looked upon

Visual Communication

It explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience

Graphic Design

It is an art form that involves **visual communication** through the manipulation of lines, texts, images and/or illustrations

Graphic Design

It is the art and craft of bringing a functional, aesthetic, and organized structure to different kinds of texts and illustrations

Print Media

any kind of **printed content** used to disseminate information to a wide audience (posters, brochures, newspaper publication, comic books, etc.)

Digital Media

are content viewed using electronic devices (computers, tablets, cellular phones, e-book readers, etc.)

Layout Artist

are tasked to organize the different elements of a **page** like the texts, pictures and drawings in a manner that is attractive and easy to understand

Advertising Designers

creates promotional items for companies (brochures, print ads, billboards)

Advertising Designers

work for an advertising agency with pool of artists working together along with copywriters and project managers to produce an ad campaign

Advertising

Along with the advertising copywriters who provide the text for titles, taglines, and body copy, an entire team of modern-day art professionals creates the look of each ad

Web Designer

an artist who layout the words and the images of a web page in an easy to understand and to navigate manner

Comic Book Artist

an illustrator for graphic novels, comic books, comic strips, and manga

Comic Book Artist

They can be a *penciller, inker,* or *colorist*

Comic Books

It is a publication that consists of comic art in the form of sequential juxtaposed panels that represent individual scenes.

Komiks

***______,*** as referred locally in the Philippines, highlights the artistic gifts of Filipinos as artists.

The Monkey and the Tortoise

The 1887 fable, “_____________” written by our national hero, Dr. Jose Rizal, is considered as the first komiks in the Philippines.

Dr. Jose Rizal

The 1887 fable, “The Monkey and the Tortoise” written by our national hero, __________, is considered as the first komiks in the Philippines.

Kenkoy

Komiks soared its popularity when _______ was created by Tony Velasquez

Antonio “Tony” Velasquez/ Tony Velasquez

the father of Filipino comics

Comic Strip Artist

tells a visual story within a limited space or panels

Book Illustrator

designs books and makes illustrations appropriate for its cover and contents

Monks

Early Book Design and Illustration made by _______

Game Developer

creates and designs video games

artists and illustrators

conceptualization, character design are done by ______ and ________ (Game Developing)

animators

animation and three-dimensional modelling are done by ________ (Game Developing)

computer programmers

gameplay is done by ______ _______ (Game Developing)