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Conformity
Copying the behavior and/or beliefs of others, whether explicitly told to do so or not
Normative Conformity
Conforming to gain reward or avoid punishment from a person or group
Informational Conformity
Conforming to gain correct information in ambiguous situations
Compliance
Acting in line with a direct request
Internal Compliance
Acting according to one's beliefs and principles
External Compliance
Acting out of concern for how it would appear to refuse
Obedience
Performing an action in response to a direct order from an authority figure
Milgram Obedience Study
Study examining obedience to authority using electric shocks as punishment
Purpose of Milgram Study
To determine how far people would go in obeying authority figures
Key Finding of Milgram Study
People obey authority even when it conflicts with personal morals
Responsibility in Milgram Study
The less responsible participants felt, the more likely they were to continue shocking
Factors Increasing Obedience
Authority presence, diffusion of responsibility, distance from the victim
Factors Decreasing Obedience
Close proximity to the victim and increased personal responsibility
Victim Proximity Effect
Obedience decreased when the victim was physically closer
Lowest Obedience Condition in Milgram
When the victim was in the same room
Least Likely to Obey Scenario
When participants had to force the victim's hand onto a shock plate