SWOT analysis

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threat

something that is a source of danger

superior

top

profitable

making money

recognizable brand

how well consumers know a particular company and its products

global brand

a brand marketed under the same name in multiple countries with similar marketing programs

undifferentiated

not having a specialized function or structure

lack of

not enough

ineffective

not producing any significant or desired effect

inferior

below

damaged reputation

good name of a company is harmed

exploit

to make use of

build on strengths

to make use of strengths

address weaknesses

deal with weaknesses

anticipate the threat

prevent the threat

seize opportunities

to take chances

pose a threat

to be a source of danger

minimize the weaknesses

to make the weaknesses as small as possible

be under threat from

to be in danger