Ch. 16 Marketing

Susinable Marketing: Social Responsibility and Ethics

What does Sustainable Marketing mean?

Meeting present need of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs.

What are the major Social Criticisms of marketing’s Impact on Individual Consumer Welfare?

* high prices
* deceptive practices
* high-pressure selling
* shoddy and unsafe products
* planed obsolescence
* poor service to disadvantaged customers

What are the major Social Criticisms of marketing’s Impact on Society?

* creating false wants
* materialism
* too few social goods
* cultural pollution

What are the major Social Criticisms of marketing’s Impact on other Businesses?

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* harming competitors
* reducing competition through aquisitions
* practices creating barriers to entry
* unfair competitive marketing practices

What is Consumerism?

Consumerism is an organized social movement intended to strengthen the rights and power of consumers relative to sellers.

What is environmentalism?

Environmentalism is an organized social movement seeking to minimize the harm done to the environment and quality of life by marketing practices.

What are the 5 sustainable marketing principles?

* consumer-oriented marketing
* customer value marketing
* innovative marketing
* sense-of-mission marketing
* societal marketing