ch4 Business Communication Skills

Flashcards covering key concepts related to business communication, focusing on audience sensitivity, credibility, sentence structure, paragraph development, and writing for mobile readers.

You attitude

Refers to speaking and writing in terms of the audience's wishes, interests, hopes, and preferences rather than your own.

Good etiquette

Indicates respect for the audience and helps foster a more successful communication environment by minimizing negative emotional reactions.

Sensitive communication

Involves understanding the difference between delivering negative news and being negative.

Biased language

Language that unfairly categorizes or stigmatizes people based on gender, race, ethnicity, age, disability, or other personal characteristics.

Credibility characteristics

Honesty, Objectivity, Awareness of audience needs, Credentials, Endorsements, Performance, and Sincerity.

Plain language

A way of presenting information in a simple, unadorned style so that the audience can easily grasp the meaning.

Active voice

In this voice, the subject performs the action and the object receives the action.

Passive voice

In this voice, the subject receives the action.

Simple sentence

A sentence that has one main clause.

Compound sentence

A sentence that has two main clauses.

Complex sentence

A sentence that has one main clause and one subordinate clause.

Compound-complex sentence

A sentence that has two main clauses and at least one dependent clause.

Key elements of a paragraph

Topic sentence, Support sentences, and Transitional words and phrases.

Coherent paragraphs development techniques

Illustration, Comparison or contrast, Cause and effect, Classification, and Problem and solution.

Effective messages for mobile readers

Use linear organization, prioritize information, write short focused messages, use short subject lines and headings, and short paragraphs.