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sensory storage
holds sensory information for a few seconds or less, unattended information is lost, also holding information
short term storage
A memory store that briefly holds a limited amount of information in awareness, information that isn't maintained is lost
long term storage
a memory storage system that allows relatively permanent storage, probably of an unlimited amount of information(that can be forgotten)
explicit memory
memory of facts and experiences that one can consciously know and "declare" (declarative memory), readily express if asked and aware
Hippocampus
a neural center located in the limbic system; helps process explicit memories for storage (save button)
Episodic Memory
memories of PERSONAL events in a specific time and space
implicit memory
seemingly automatic recall of information that we cannot readily express
procedural memory
a type of implicit memory that involves motor skills and behavioral habits
primacy effect
tendency to remember words at the beginning of a list especially well
regency effect
better memory for the items at the end of a list (reflects working memory)
semantic memory
memory for knowledge about the world
Heuristic
category of simple thinking shortcuts
confirmation bias
when we ignore information that goes against our beliefs and search for evidence that supports our beliefs
belief perseverance
clinging on to your beliefs after contrary evidence has been shown
Theory
well-tested explanation that unifies a broad range of phenomen, more direct
Hypothesis
A testable prediction, often implied by an if then statement
framing effect
Decisions are influenced by how the choices are stated, once you hear someone else opinion your viewpoint changes
naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Correlation
a mutual relationship or connection between two or more things associated
Experimental
to explore cause and effect, trial
IV
hypothesized causes, manipulation of a certain thing. Ex: Dosage amounts of (histamine)
Independent variable
is the variable that is changed or controlled in a scientific experiment to test the effects on the dependent variable
DV
hypothesized causes; outcome, if our manipulation caused a change
Ex: Level of drowsiness (effect)
control group
the group that does not receive the experimental treatment, no changed applied
experimental group
the group in an experiment that receives the variable being tested, change is applied