Untitled Flashcards Set

Surveillance

The function of the media that reports on what is newsworthy, telling people what is happening.

Socialization

The function of journalism that prepares individuals to live in society, helping to regularize behavior.

Interpretation

The function of the media that puts stories into context, often associated with accusations of bias.

Manipulation

The function of the media in which journalists pursue stories outside of typical activity.

Agenda Setting

The media effect that involves the transfer of salience from one entity to another.

Mean World Syndrome

A syndrome where heavy media consumers believe they are at a higher risk of becoming victims of violent crime.

Local News

The most trusted news source among most people, favored by both political parties.

User Generated Content (UGC)

Content created by users that social media marketing utilizes to engage consumers.

Vertical Integration

Ownership model where a company controls multiple levels of production, such as a farm, meat processor, and delivery service.

Horizontal Integration

Ownership model where a company controls multiple media outlets such as newspapers, magazines, and television.

Scarcity

A marketing principle highlighted by phrases like 'Buy now, only 2 left at this price'.

Cross Ballot Voting

Voting behavior where individuals cast votes for candidates across different parties.

Active Objectivity

Engaging in less indexing as an example of striving for fairness and accuracy in reporting.

Two Way Communication

A principle prized in social media marketing that emphasizes interaction between brands and consumers.

The Avoiders

The largest category of media repertoire, consisting of individuals who actively avoid news consumption.

Emphasis Frames

Framing used to highlight certain topics over others, often seen in contentious political debates.

More or Less Game Frames

Indicates that larger corporate-owned news outlets tend to present more game-related frames.

Political Knowledge

The level of awareness and understanding individuals have about political issues, often affected by media exposure.

False

The statement that agenda setting does not affect what people think is inaccurate; it does influence their thoughts.

Indexing

A style of news coverage focusing on a narrow range of elite debate, often citing officials' comments.

More Partisan Experts

An approach seen in specific news coverage, such as Fox news interviewing more partisan healthcare experts during the COVID-19 pandemic.