Prequels (7,8,9)

Who are individuals that spend a big chunk of their time online and expect brands to engage them in conversations?

Digital Natives

What is the strategy called where marketers evaluate the attractiveness of potential segments to invest resources?

Targeting

Which generation is characterized by a cynical attitude toward marketing as referenced in 'I Am Not a Target Market' book?

Generation X

What concept helps marketers match products to consumer groups based on discretionary and non-discretionary spending?

Buying Power

What type of segmentation classifies consumers based on their behavior toward a product?

Behavioral

What type of segmentation is being used when TurboTax ads appear during tax season even without direct searches?

Usage Occasion

What term describes the diversity of consumers wanting different types of cereal?

Market fragmentation

What segmentation tool did Unilever use to target neighborhoods with young working women for Suave shampoo?

Geodemography

By what factor do marketers segment consumers, considering family needs and expenditures change?

Family life cycle stage

What approach to targeting do mass marketers like Walmart use when they ignore market segment differences?

Undifferentiated targeting

A retailer that wants to target prospective grooms within six months of their marriage is using ________ segmentation to define its target market.

Family Life Cycle

When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use both on their heads and their facial hair. These hair care product manufacturers used ________ segmentation to define their target markets. 

Demographic

In the targeting marketing process, the step that follows segmentation is ________

Targeting

A product has three distinct layers. the second layer is the ___, which is the physical good or delivered service.

Actual Product

Diffusion refers to

How te use of a product spreads throughout a population

What is the first process step in design thinking

Empathize

MRO products are goods that businesses use for

Maintenance, Repair, and Operating

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea

Product Adoption

the ease of sampling a new product and its benefits is called

Trialability

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________

Prototype

________ is the extent to which a new product is consistent with existing cultural values, customs, and practices.

Compatibility

A fast-moving consumer good, also known as a(n) ________, is a low-cost good that people consume quickly and replace frequently

Consumer packaged goods

We consumer ____ in the short term rather than the long term

Nondurable goods

A(n) ________ is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process

Observability

An innovation that creates a new market and value chain, disturbing the order of an existing market and value chain, is called a(n) ________

Disruptive Innovation

In most companies, ________ is a well-defined and systematic approach to innovation

Research and development

What is the second phase of the new product development process?

Product concept development and screenign

_____ have unique characteristics that are important to buyers at almost any price.

Specialty Products

A(n) ________ is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process

Product

________ seeks to inspire, guide, and motivate people with the goal of contributing to the consumer's way of life

lifestyle brand

There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-reviving, therapeutic, and so on. Shampoo that simply promises to clean hair, however, has seen declining sales, has little or no advertising, and has been phased out by most manufacturers. Shampoo that makes no other promise than to clean hair is in the ________ stage of its product life cycle

Decline

A company has just one product line: it manufactures only supercomputers. This one product line is also the company's ________

Product Mix

Which of the following would be information included in a UPC code?

the manufacturer of the product

Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a(n) ________

Limited line product strategy

Generic branding is one strategy to meet customers’ demands for ____

the lowest prices on standard products

In the ________ stage of the product life cycle, firms try to sell their product through as many outlets as possible because availability is crucial in a competitive market.

Growth

Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's website. The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks.

product Mix

Which of the following is an accurate statement about product management?

it is a continual process

The J.M. Smucker Company makes jams, jellies, fruit spreads, and ice cream toppings. all of these products are sold using the Smucker’s brand name. This company uses a(n) ___ strategy.

Family brand

Kitchen dishcloths are often difficult to rinse clean and typically dry slowly. A company developed a disposable kitchen cloth that rinses easily and dries quickly. Because this is a new product to the market, it can be said to be in the ________ stage of its product life cycl

introduction

In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness

introduction

"Tell to sell" has made a comeback as marketers seek to engage consumers with compelling stories rather than 30-second TV commercials. This exemplifies ________

brand storytelling

In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible

Full line product strategy

Disney allowed a paint manufacturer to produce paint using the Disney brand name for a specific period of time. Disney paint is an example of _______

Licensing

Brand anthropomorphism involves ________

attributing human characteristics and qualities to a brand

whenever a product line or product familt is extended, there is a risk of ___ which occurs when sales of an existing brand decline as the firm’s current customers switch to the new product

cannibalization

Oreos and Coke are both examples of

National branda

mattel teamed with coca cola to market sode fountain sweetheart barbie. this is an example of ____

cobranding