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What Influenced Fashion or the Way Clothing is Made?
folk costume and everyday dressing
civil war mass production made
standardization of garments
extreme work environment required
denim
marketing 1900’s
mail order merchandise
marketing magazines
harpers bazar and vogue
designers
Paul Poiret, Gabrielle Chanel, Jean Patou
post war fashion was
casual clothing and home focused
post war designers
Christian Dior, Christobal Balenciaga, Claire McCardell
fashion 1960s
heavy British influence, Mod, clean lines and bold patterns
1960s designers
Zandra Rhodes and Mary Quant
1970-1980 designs
folk, preppy, ethnic
global retailers
Miyake (Japan), Takada (Japan), Giorgio Armani (Italy)
1990s & 21 century designers
Ozwald Boateng, Donna Karan, Tommy Hilfiger
ready to wear revolution
transition from custom tailored to mass produced
rise of department stores
macys and bloomingdales
catalog shopping
sears and Roebucks popularized mail order catalogs
Levi Strauss
denim jeans
brook brothers
mens suits and shirts
saks fifth avenue
symbol of luxury and sophistication
raulph lauren
heavily on classic american style
challenges USA
safety issues, labor cost, global competition
current USA fashion and textile
mass production to customization, ethical, transparency, and niche markets
south korea shift
decline of garments (cost), exporting, producing its own materials
south korea brands
parkland, samsung, kolon, shinwon
challenges south korea
increase cost, quotas, global competition
south korea currently
move away from mass production to smaller production. focus on high end fashion and technology innovation
china industry
mass production, state owned, textile production, low cost production
china brands
Shanghai tang, youngor, li-ning
china challenges
pollution, labor rights, quotas
china currently
high value production, technology integration, sustainable focus
bangledesh characteristics
labor intensive. basic apparel production, depended on imported fabrics
challenges bangledehs
safety concerns, global scrutiny, end of quotas
vietnam characteristics
emerging markets, competitive advantage, trade agreements
challenges Vietnam
need infrastructure development and depending on imports