Multiple Choice

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20 Terms

1
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What is the main purpose of conducting an industry environment analysis?

to understand government regulations

2
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Which of the following is a key player in the industry environment?

competitors

3
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What stage of industry life cycle is characterized by intense competition and excess capacity?

shakeout stage

4
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A buyer establishes its own manufacturing facility. This is an example of:

forward integration

5
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Which factor strengthens the bargaining power of suppliers?

few suppliers with high sales volume

6
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What step comes first in conducting an industry environment analysis?

define industry boundaries

7
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A rivalry is considered weak when:

products are highly differentiated

8
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Who are individuals or institutions that lend money for interest to businesses?

creditors

9
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Which of the following is not a factor of the "Threat of Substitute Products"

high switching cost

10
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In the growth industry stage, companies typically experience:

increasing competition and rapid

customer growth

11
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Which of the following best describes the industry environment?

environment involving social and political changes

12
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Who is considered the "backbone" of the business, responsible for goods or service delivery?

employees

13
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What stage in the industry life cycle is marked by saturated markets and slow growth?

mature

14
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Which of the following reflects strong rivalry among competing firms?

aggressive price wars and performance improvements

15
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Which is not a factor that strengthens the threat of new entrants?

high product differentiation

16
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A soft drink company faces competition from bottled water and juices. This is an example of:

substitute products

17
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When a supplier also owns a retail outlet, it is an example of:

forward integration

18
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What is the final step in conducting industry environment analysis?

position of the company in the industry

19
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In what rivalry level do companies still earn profits while pushing each other to innovate?

fierce rivalry

20
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What term refers to new businesses entering a market with the goal of gaining market share?

new entrant