Audio Information and Media

Lesson 3

Audio

These are ***sound heard*** on a recording or broadcast.

kinds of audio

1. Sound Effects
2. Music
3. Songs
4. News Casts
5. Speeches
6. PSA

audio

It is produced through recording and it requires a microphone, a computer/recorder/cellphone, and a speaker.

Audio Editing

editing is done through a specialized audio software.

AUDIO EDITORS

1. ADOBE AUDITION
2. AUDACITY
3. OCEANAUDIO

Two categories of Audio Quality

1. Lossless format
2. Lossy format

Lossless format

Reducing the file size and keeping the audio quality of the original source.

Lossy format

Compresses the file to save space w/o diminishing the audio quality.

Audio Information

These are sound heard on a recording that ***bears information***.

Radio newscast

News clips or articles delivered by radio journalists.

Music

Songs or rhythm that primarily aim to ***entertain***; usually aired, streamed, or bought in record bars.

Public Service Announcement (PSA)

These are messages disseminated by radios without charge. It aims to raise ***people’s awareness***.

Radio dramas

Similar to a television soap opera, these are purely acoustic programs broadcast on radio.

Radio Commercials

Paid advertisements that intend to promote a service or product.

Podcasts

Digital audio programs that can be streamed or downloaded through the internet.

Audio

is considered a ***powerful tool in communication.***

Radio

is ***no longer*** as popular as it was in the 20th century

30% OF the world’s POPULATION

The ability to retain audio information

Audio

is one of the ***most intimate*** form of media

Music as audio

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has the ability to move people, ***induce feelings, moods, and states of mind***

Hearing vs listening

The impact of an audio information varies upon the receiver

hearing

The act of perceiving sound by the ear, and can be done ***involuntarily.***

listening

Requires the ***attention*** of the sound receiver

hearing

Sound ***enters*** the eardrums and travels to the brain.

attending

Brain receives the sound and ***chooses*** what to listen to.

understanding

***Making sense*** of the listened sound.

remembering

The sound is ***stored*** in ones memory.

EVALUATING AUDIO INFORMATION

1. What/who is the information source?

2. What is the medium used?


3. What is its purpose?
4. How is the audio information made?

What/who is the information source?

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üIs the speaker **professional**?



üIs he/she **credible** to present the info?



üIs he/she a **primary** or a **secondary source**?



üResearch about the **composer**.



ü**Research** about the writer of the story.



üKnow what **inspired** the source to write or speak about it.

What is the medium used?

üRadio broadcast and PSAs are less likely to provide **erroneous information.**



ü**Be wary** of commentaries done by some newscasters.



üDifferentiate the **biases** and **facts** in the delivery of the news.



üA music or song is ***more difficult*** to analyze.



üSometimes people ***fail to recognize*** the lyrics or distinguish the gist of the song.



üWhen you hear a catchy song be sure to search for its lyrics and know it’s ***meaning*** before sharing it.

What is its purpose?

üThe purpose of an information provider is the factor that **drives the presentation** of an information.



ü**Analyze** its content and relate the content to the information source.



ü**Newscasts** also project **bias** depending upon their institution’s intention

How is the audio information made?

üEvaluate the **external quality** of the audio information.



üAre there minimal to no **dead airs**?

Producing an Audio Information

What type of audio will you produce?

* *(Song, Newscast, Advertisement, etc)*

Triangulate your information.

* *(Sources of audio*)

Make your content interesting.

* *(Get the attention of the listeners)*

Providing quality

Your intended audience should understand your audio information

Quality and execution of sound

The primary factor that you need to consider in making an ***information clear.***

Choose a recording device

Are you going to use a ***smartphone***? A ***recorder***? Or a ***computer***?

Providing clarity

GOOD MICROPHONE QUALITY



This can ***make or break*** the quality of your audio.

DYNAMIC MICROPHONE

Microphones that convert sound into electrical signal through electromagnetism.



This is versatile and ideal for ***general-purpose*** use.





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CONDENSER MICROPHONE

This is used for audio ***recording***. It has higher sensitivity (output) and lower noise than dynamic microphones.

RIBBON MICROPHONE

This is the most natural mics that you can ***use to capture the sound of an instrument***, a voice, and even the ambience of a room. 

Use dynamic type of microphone

It is more ***versatile*** and more readily available.

Smartphones, recorders, and computers have low-end microphones.

It is advisable to ***plug in*** external microphone.

TIPS IN RECORDING

1\. CONFIGURE YOUR DEVICE 

2\. ELIMINATE UNNECESSARY NOISE

3\. improvise

CONFIGURE YOUR DEVICE 

qMake sure that you have ***enough storage***.



q***Disable*** other functions of the device.

ELIMINATE UNNECESSARY NOISE

qRecording place shall be ***noise proof.***



qNoise is an ***unwanted distraction*** for a listener.

improvise

qLearn to Improvise.



qIf you needed sound effects, make them yourself.

Format that you will be using

qTo produce audio quality without minding the **storage space use lossless format.**



qTo save up space without losing much quality, you can still apply the **lossy format.**



qA higher ***bit rate count*** can also improve your audio’s quality.



q

Providing simplicity

Include a background music



qUse a **music appropriate** to your content.



qIf the main content is ***narration***, do not use a ***lyrical song.***



q***Do not*** make your background music as loud as your narrative.



qKeep your ***voice and articulation clear***.



qKeep your ***content short but informative.***