Media and Information Literacy: People Media Flashcards

A set of vocabulary flashcards covering key definitions, categories, and theoretical models related to People in Media and People as Media.

People Media

Persons that are involved in the use, analysis, evaluation, and production of media and information.

People in Media

Media practitioners and experts who control media behind forms such as ads and videos, providing information coming from their expert knowledge or first-hand experience of events.

People as Media

Individuals who act as the media itself by being well-oriented to media sources and messages, serving as intermediaries to provide accurate and reliable information to lower-end media users.

Opinion Leaders

People who are highly exposed to and actively using media, serving as a source of viable interpretation of messages for lower-end media users, and whose opinions are accepted by a group.

Two-step Flow Communication Model (1944)

A communication model created by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet where media information flows first to opinion leaders, who then pass it to the masses.

Citizen Journalism

A practice where people without professional journalism training use modern technology tools and the internet to create, augment, or fact-check media on their own or in collaboration with others.

Social Journalism

A practice where professional journalists use social media platforms to make their news content available to a wider audience.

Crowdsourcing

The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially from the online community.

Print Journalists

A classification of journalists by medium who report and produce news for printed publications such as newspapers and magazines.

Photojournalists

A classification of journalists by medium who capture and use images to tell or augment news stories.

Broadcast Journalists

A classification of journalists by medium who report news through television or radio broadcasts.

Multimedia Journalist

A classification of journalists by medium who utilize multiple forms of media (such as text, video, photos, and audio) to present news stories.

Maricel Halili

A News5 correspondent cited as an example of a practitioner in media who gathers news to disseminate correct information on issues of public concern.