Sales vs. Marketing: Key Differences

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4 Terms

1
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What’s the primary goal of sales?

Sales aims to close deals and generate revenue.

2
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What’s the primary goal of marketing?

Marketing aims to attract leads, build awareness, and generate interest.

3
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How do sales and marketing work together in a startup?

Marketing attracts and nurtures leads; sales engages qualified leads to close deals. Both share feedback for better targeting.

4
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Explain the key difference between lead generation (marketing) and lead closing (sales).

Lead generation is about finding and attracting potential customers; lead closing is about converting those prospects into paying customers.