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Raw data:
Data that psychologists have collected from and investigation, but has not been processed or analysed, so for example, number of yes responses from a question. In order to record this data, psychologists would put this into a data table
Checklist for a raw data table:
A title outlining what the table is about.
Rows and columns are clearly labelled.
Unit measurements such as percentages should be labelled in the heading, not put next to every score.
Quantitative and Qualitative Data
Tip for remembering them:
Quantitative data = numbers
Qualitative data = language
Primary and Secondary Data
When a researcher collects data either by witnessing an event or by carrying out an experiment or questionnaire, this is known as PRIMARY data. It can be quantitative or qualitative; the key to it being primary data is that it is collected first hand by the researcher.
By contrast, when data is collected second hand, which is through the analysis of pre-existing data, we call this secondary data. When we use statistics or refer to existing research to develop our own theories, this is secondary data.
Tip for remembering them:
Primary = first (first hand) and Secondary = second (second hand).
Strengths of primary data:
Is gathered first hand, therefore there is more certainty on how valid it is, as the researcher themselves knows the strengths and weaknesses of their own research.
If collected objectively, with careful planning and sampling, controls in place and other features of methodology adhered to, then theyâre likely to be scientifically gathered for the stated aim of the study. This means they are more credible.
New research and ideas can be discovered through primary data, as it may not have been explored before.
Weakness of primary data:
Expensive to obtain because each researcher or research team has to start from the beginning of a study and follow the whole study through, finding participants, organising materials and running the study.
Time consuming, due to the above.
Limited to the time, place and number of participants etc., whereas secondary data can come from different sources to give more range and detail.
Maybe biased due to the researcher wanting to find certain results.
Strengths of secondary data:
Doesnât take long to collect as the research has already been carried out.
Can gather lots of data in a short space of time.
Can help to build an idea about what most research is presenting in certain areas
Weaknesses of secondary data:
You donât always know where it has come from and how reliable it is
Might not be relevant to what you are researching. This can lead to spending lots of time trawling through journals and research papers.
Data can be over complicated and may be more difficult to understand. This is because the research has been written by someone else.
Sometimes the data can be out of date
Maths
 Rounding up/down significant figures
Rules:
⢠The first non-zero digit reading from left to right is the first significant figure.
⢠For numbers 5 and above we round up.
⢠For numbers 4 and below we round down.
Worked examples:
1 significant figure: 42,3249 = 400000 (rounded down)
1 significant figure 0.00379 = 0.004 (rounded up)
1st sig figure (i.e. 1st number after zeros)
2 significant figures 0.0040352 = 0.0040 (rounded down)
1st & 2nd sig figures (ignoring zeros)
The worldâs oldest living plant is the Tasmanian Kingâs Holly at 43,600 years old. 2 significant figures = 44,000
1,143,552 paper bags are used in the USA every hour. 3 significant figures = 1.14 million
There are 635,013,559,599 possible hands in a game of bridge. 2 significant figures = 640 million
Make estimations from data collected
When making estimations, you may want to round figures to one digit (one significant figure). For example, with the sum 234 x 39.78 you might just want to know âvery roughlyâ what sort of value you are expecting rather than knowing the precise answer. So we do an âorder of magnitudeâ calculation which means rounding the numbers to 1 digit (1 significant figure), so we get: 200 x 40 = 8000.
Calculating and converting percentages (%) and fractions
These will all be familiar to you from Maths GCSE, however, it was quite some time ago, so you may need a refresher. Remind your-self of these simply conversions and then attempt the questions.
Calculating the number of a percentage
Find 32% of 50
Divide the percentage that you want to find, by 100 = 32/100
Then multiply by that value by the number wanted
32/100 = 0.32 x 50 = 16
Calculating the percentage of a number
Find the percentage of people who said âyesâ = 18 to wanting to switch from Apple to Android in a survey of 30 people.
In this question, you would need to divide 17 by the total and multiply by 100
18/30 = 0.6 x 100 = 60%
Converting decimals to percentages
Multiply by 100
Add % sign
0.045 x 100 = 4.5%
Converting percentages to decimals
Remove % sign
Divide by 100
75/100 = 0.75
Converting decimal to fraction
For 2 decimal places divide by 100
For 3 decimal places divide by 1000
0.75 = 2 decimal places and 0.125 has 3 decimal places
Find the highest number that can be equally divided in both numbers of the fraction
In this case 25 can go into both 75 and 100. You then work out how many time 25 fits into 75, and how many times it fits into 100
25 fits into 75 = 3 times and 100 = 4 time = 3/4
Converting fraction to decimal
This is much easier! You just divide the top number by the bottom number
1/5 = 0.2
Ratios
A ratio is how much of one thing there is compared to another thing. For example 8:10 means a ratio of 8 to 10. Ratios can be simplified like fractions, so in this case both can by divided by 2 and is therefore simplified to 4:5
A table to show the number of participants who perceived an ambiguous image as a monkey or as a teapot from both conditions: image presented with animals and image presented with kitchen items.
Identify and simplify the ratio of the number of participants who perceived a monkey in the first condition and the number who perceived a monkey in the second condition. [2]
Identify and simplify the ratio of the number of participants who perceived a teapot in the first condition and the number who perceived a teapot in the second condition. [2]
Answer â a) identified = 15:5 and simplified = 3:1 b) identified = 10:12 and  simplified = 5:6
![<ol><li><p>Identify and simplify the ratio of the number of participants who perceived a monkey in the first condition and the number who perceived a monkey in the second condition. [2]</p></li><li><p>Identify and simplify the ratio of the number of participants who perceived a teapot in the first condition and the number who perceived a teapot in the second condition. [2]</p></li></ol><p class="wp-block-paragraph"><strong>Answer </strong>â a) identified = 15:5 and simplified = 3:1 b) identified = 10:12 and simplified = 5:6</p>](https://assets.knowt.com/user-attachments/030f3903-a05a-4767-821a-bf27e8d9219d.png)
Explaining the Answer
The question asks for two ratios, one for identifying and one for simplifying, one mark is achieved for each. In condition one 15 perceive the image as a monkey compared to 5 in condition two, therefore the ratio is identified as 15:5.
In order to simplify a ratio, you divide the numbers by the greatest common factor, this is the largest number that both numbers in the ratio can be divided by. In this case by 15 and 5 can be divided by 5. 15/5 = 3 and 5/5 = 1, therefore the ratio is 3:1.
The same principle applies to question b. The questions asks for the ratio of number who perceive a teapot in the first condition, which is 10 and the number who perceive a teapot in the set condition which is 12, therefore the answer is 10:12.
Simplifying 10:12 is again done by finding the highest common factor, which is 2. Therefore, you divide both numbers by 2. 10/2 =5 and 12/2 =6, so your answer is 5:6
Descriptive statistics
When analysing data, descriptive statistics are used to describe the basic features of the data, they provide a summary of the results and are the first step in any data analysis.
There are two types of descriptive statistics; measures of central tendency and measures of dispersion.
The MEAN
the average of the numbers. It is calculated by adding up all the scores and dividing by the total number of scores.
For example,
6 + 9 + 9 + 13 + 15 + 21 + 24 + 24 + 28 + 32 = 181
181/10 (as there are 10 scores) = 18.1
Strengths:
Most informative as it takes every score into account
Weaknesses:
Any data that is greatly larger or smaller in comparison with the other pieces of data can distort the mean
Sometimes the mean doesnât make sense in terms of what the data is about e.g. the mean number of children in a family = 2.4
The MEDIAN
the middle number. It is calculated by finding the middle score after placing all the scores in numerical order.
If there is an odd number the median is the middle number.
For example,
4, 7, 8, 9, 14, 21, 28, 29, 34 = Median = 14
If there is an even number of results, the median is the mean of the two central numbers.
4, 7, 8, 9, 14, 21, 23, 28, 29, 34 = 14+21= 35/2 Median = 17.5
Strengths:
It is less effected by extreme scores
Weaknesses:
It is not suited to being used with small sets of data, especially if it contains widely varying scores e.g. 7, 8, 9, 102, 121 = 9, but a more accurate median would be 60!
The MODE
the value that appears most frequently in a set of data.
When there is more than one number that appears the most frequently, we call this bimodal.
For example,
6, 9, 9, 13, 15, 21, 24, 24, 28, 32 The mode is 9 and 24
Strengths:
Is not effected by extreme scores
Gives a good idea of how often something is occurring e.g. what mobile phone is selling the most
Weaknesses:
A set of data may not have a most frequent score
Measures of Dispersion
Measures of dispersion measure how spread out a set of data is and include the range, variance and standard deviation.
The RANGEÂ
the difference between the lowest and highest values. It is calculated by subtracting the lowest score from the highest score in a data set.
For example:
3, 6, 8, 11, 14, 17, 18, 22, 23
23 is the highest score
3 is the lowest score
So the range is 20 (23-3)
The STANDARD DEVIATION
tells us about the spread of scores around the mean. So a small variance would imply that the scores are all similar and close to the mean. A large variance would indicate that the scores are at a larger distance from the mean.
Example
If we calculated the mean weather temperature throughout the summer in the UK, the mean may be 15 degrees. If we then calculated the standard deviation as being small, this would show that the temperature remained very consistent throughout the period. If, however, the standard deviation was very large, this would tell us that the weather varied greatly from very cold to very hot on some days.
Strengths and weakness of measures of dispersion:Range:
Strengths:
Easy to calculate
Takes into consideration extreme score
Weaknesses:
Only using two scores in the data set and ignoring the rest
The extreme scores could distort the range
Standard Deviation:
Strengths:
Is less effected by extreme scores
It uses the whole data set and gives a more accurate idea of how the data is distributed
It shows how much data is clustered around a mean value
Weaknesses:
Takes a long period of time to calculate
Canât be used with categorical data
Assumes a normal distribution and there may not be