ISM CH8 - Ethics & CSR in Global marketplace

What is Corporate Social Responsibility (CSR)?

CSR is a concept where companies voluntarily integrate social and environmental concerns into their business operations and interactions with stakeholders.

What are the 4 common benefits of CSR for companies?

• Reputation (consumer & labor market)

• Brand loyalty

• Safeguarding supply chains

• Equity market attractiveness

What are CSR challenges in international markets?

• Different societal expectations

• Varying legal and cultural norms

• Higher scrutiny and reputational risk

• Greenwashing suspicions

What makes CSR important in service industries?

• Services are intangible, so CSR builds trust

• Reduces perceived risk for customers and investors

• Indicates quality through responsible behavior

What is the ISO 26000 CSR framework?

A global guideline covering:

• Human rights

• Labor practices

• Environment

• Fair operations

• Consumer issues

• Community involvement

According to consumer data:
What % of global consumers expect companies to care about the environment?

80%

What % of global consumers are skeptical and suspect greenwashing?

60%

What % of global consumers choose brands based on their social cause alignment?

36%

What is Regenerative Travel?

Travel that aims not just to sustain but to repair and replenish ecosystems and communities—making a net-positive impact.

What are the 5 principles of Regenerative Hospitality?

• Whole Systems Thinking

• Honoring Sense of Place

• Community Inclusion

• Aspirational Experiences

• Continual Co-Evolution

How does Regeneration differ from Sustainability?

Sustainability = "do less harm"
Regeneration = "actively improve" ecosystems and communities

What are key impact metrics in regenerative travel?

Triple bottom line:

• Environmental impact

• Social value

• Financial sustainability

What are the 5 capitals in community value assessment?

• Financial

• Natural

• Human

• Social

• Manufactured

Who are the key stakeholders (SH) in CSR implementation?

• Customers

• General public

• NGOs

• Regulators & governments

What are some measurable CSR outcomes for firms?

• Improved reputation

• Higher employee engagement

• Reduced costs

• Proactive influence on legislation