AAH REVIEWER

creative industries

emerged late 1990s to highlight economic activities

art and culture

existed throughout human activities

viewing them as an “industry” is a modern approach

R.A 11904 the Philippines creative industries development act in 2022

aims to protect, promote, and develop the sector

cultural heritage

connects us to our past and our identity

traditional expressions

festivals

traditional crafts

local cousins

museum

preserve and display objects

libraries

collect and probide access to books

archieves

original records and document with historical

historical sites

important events happened

art gallery

display and promote works of art

arts

artistic expression

visual arts

painting

sculpture

photography

performance arts

music

theatre

dance

media

creation and distribution of content

publishin and print media

books

newspaper

magazines

audio visuals media

film

television

radio

function creation

applies creativity to every products and services

intellectual property

respecting copyright is fundamental

intercultural sensitivity

Philippine creative products can reach global audience

industry mapping

to understand who is involved and how they worked together

industry mapping in the philippines

identifying different industries in the country

the industry mapping process

define scope, data collection, identify players, analyze value chain, visualize

relationships, interpret findings

define scope

select a specific creative domain

data collection

gather data from official sources

identify key players

creators and artist

analyze the value chain

begins with creative ideas

visualize relationship

showing connections, dependencies, and gaps

interpret findings

SWOT analysis

visualizing industry data

communicate complex relationships clearly

value chain diagram

infrastructure operations

skateholder map

manage closely

keep satisfied

keep informed

monitor

process

workflow steps visually

decisions

guiding the process along different paths

symbols

rectangle = process, diamond = decisions, oval = start/end, arrow = flow direction

flow & output

marks the end output or result

strenghts

give the creative industry an advantage

opportunities

external posotive factors to leverage

weaknesses

limit performance

threats

to address

world intellectual property organization

WIPO

specialized agency of the united nations

WIPO's core mandate

bring their ideas to market

intellectual property office of the Philippines

IPOPHL

responsible for adminestring and implementing IP laws

poor man’s copyright

proving ownership of a work

fair use and creative commons

allows limited use

plagiarism

unauthorized copying

generative ai and intellectual property ownership

only natural or juridical persons can be recognized