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Scientific Method
The steps for conducting psychological research
uses empirical observations to study psychological phenomenon
why are there misunderstandings in the first place
depends on where we get our knowledge from, how expectations are formed, and how we collect data
Epistemology
How do we know the things that we know
Empiricism/empiral data
knowledge that comes from systematic experiences
data we can gather objectively though 5 senses (see, feel, hear, taste)
What does empirical data have to be
replicable (consistent phenomenon that is happening, can determine its objectivity if we can replicate it)
what does it mean for our personal experiences to be probabilistic
one set of findings does not explain all cases
this is why personal experience isn’t enough
Theory
Set of statements that describes general (abstract) principles about how constructs relate to one another
how 2 psychological phenomenon are related to each other
what are constrcuts
any abstract concept that can be measured or manipulated, and varies across people
ex. depression, self-esteem, intelligence, love, etc.
How can we develop strong theories?
Replicable: data that supports the theory repeats across difference methods and contexts
Universality: ability to do research is open to everyone
Communal: sharing is caring…data should not be gatekept
Disinterested: unbiased (as much as possible)
Organized skepticism: question everything
Falsifiable: no theory is guaranteed to be true forever, evidence can support or refute a theory, adjust theory as you gather more evidence
Why don’t we say we prove something
It has been proven that exercise increases mood VS there is evidence that shoes exercise increases mood
relates back to falsifiability, want to keep science going, keep checking something when we get updated datato stay open to new evidence and avoid dogmatism.
What is after theory
hypothesis: prediction or claim about the state of the world derived from a theory (more specific prediction coming from a theory)
if data supports hypothesis, means it supports theory too
if data refutes hypothesis, adjust the theory, reject is refuted enough times
What is after hypothesis
collect and analyze data
Data collection: process of gathering empirical observations from participants
ex. self report, behavioral measures, physiological equipment
Data analysis: how do we know whether the data we collected supported or refuted the hypothesis
What is after data collection/analyzing
Report findings through academic journal article, conferences,
What is after report findings
evaluate and refine theory
either further supporting theory or revising theory to account for non supporting data
1st part of how do we know what we know (in terms of psychology)
why use it
experience: what have we personally experienced, anecdotal evidence
use it because what we see is what we believe
we know ourselves, convenient to reference
why is experience not the most accurate
memory is not like a camera (can change over time)
confirmation bias
Probabilistic (no comparison group, just bc it happened specifically to you, not an empirical basis bc it might not apply to other people)
confounds (multiple explanations/third variables that are going on in the background, may not realize it)
2nd part of how do we know what we know (in terms of psychology)
why do we use it
intuition: trying to reason or be logical but without formal training
use it because FEELS like it makes sense and works quickly
why is intuition not always accurate
we can be easily persuaded (emotions, what comes to mind more easily)
like experience, limited by what we know
3rd part of how do we know what we know (in terms of psychology)
why do we use it
authority: knowledge comes from others who are highly prestigious, important, or powerful (comes in many forms that can be persuasive: position, status, aspects of identity, how one expresses themselves)
use it because it is correlated with expertise and assumes authority is earned and can be trusted
why is authority not always accurate
signals/how they looks are not always accurate
many reasons for why someone has authority
have goals/agenda, other than being accurate
still susceptible to biases
how to improve experience and intuition
diversify your actual experiences
do an informal study to figure out specific explanations
if not possible, at least consider the alternatives
even if correct, back it up with empirical evidence
how to improve authority
looks into the authority figure and what they do, how they became an authority
draw from multiple sources, where do people agree/disagree
Producer
who does the research
consumer
who receives and applies the research
need to know how to interpret the research
cognitive biases
why do we have biases in the first place
errors in thinking and processing information
when we try to think more quickly (shortcuts on the brain)
tired, don’t have the effort to think thoroughly and consciously
availability heurisitc
rely on info that comes to mind most recently, readily, easily, or vividly
most memorable example is not necessarily the most common or accurate
confirmation bias
only asking or considering evidence that supports hypothesis or beliefs we already have
affects conscious (more likely to try to explain away non supporting evidence) and unconscious (what info are you more likely to pay attention to) behavior
cherry picking
availability vs confirmation bias
availability: cats being more emotional comes to mid more easily, believes it happens more often than it actually does
confirmation: supports my beliefs about cats, focus on searching for evidence that best supports your side
cognitive bias solutions
consider all combinations of possibilities:
for availability heuristic: research actual base rates and frequency of phenomena, look to other sources
confirmation bias: attempt to falsify hypothesis, what would you ask to refute it
bias blind spot
failure to recognize that you are as likely to exhibit cognitive bias as everyone else
constructs
abstract, more broad, conceptual and theoretical
variable
something concrete that varies or can change between participants in a study
operational definition
operationalization
specific variable that is the concrete, specific version of a theoretical construct
process of taking general construct into making it more specific in a study
operational definition=variables
makes it easier to replicate a study
construct to operational definition
passionate love
behavioral (gazing, touch, thinking about person, sex), physiological (skin conductance, heart rate, blood pressure), neurological (dopamine)
how many levels do variables have to have at the bare minimum
2 levels
2 other forms that variables can be characterized in the study
measured: simply asses or record the variable as is
ex. measure love with self report
manipulated: experimenter changes the levels
ex. study has a low love and high love condition
what else can be a variable
demographics (age, gender, religion)
any data you are interested in collecting that varies
constant
an aspect of the study that does not change (held constant)
like a variable that doesn’t vary (only 1 level)
claims
argument
frequency claims
how often something happens, how many people do something (%)
describing presence/occurrence of a particular variable by itself
1 variable is involved
ex. how many hours of sleep do people get?
association claims
to what extent are variables related to each other
how much they are correlated
correlation (covariation)
how does one variable change when the levels of another variable change?
ex. who are the kinds of people who sleep more \ex. better sleep associated with summer
types of association claims
positive correlation (association): one variable goes up, other one also goes up
negative correlation: one variable goes up, other goes down
zero correlation: no relation between variables
causal claims
variables aren’t just linked to each other, one variable is actually causing change to another
to what extent does changes in one variable causes changes in another variable
3 requirements for causal claims
covariance: correlation/association (+ or -)
temporal precedence: the variable causing the changes comes first
ensure that only the manipulated variable is causing changes in the measured variable (no other explanation)
why distinguishing claims matters
important to fit the claim to the evidence you have
correlational vs. causal
in causal, experiemnter has to be manipulating something
in correlational, just measuring
differentiating between claims using words
frequency: percentages, number, count, rate
association: associate, correlate, relate, link, more/less likely to, goes with
causal: affect, cause, influence, increase/decrease, could/suggest (tentative but still causal)
why should we care about ethics
participants might be willing to do something just bc figure of authority is telling you to
what happens if participants do something harmful
participants who cant advocate for themselves
who are participants who cant advocate for themselves
children
people who are mentally or physically compromised (at time of study)
people in prison
animals
3 main principles for research across disciplines
respect for persons: participants should be treated as their own person who have the right to make their own, informed decisions
benificiancary
justice
respect for persons
participants should be treated as their own person who have the right to make their own, informed decisions
ex. Facebook emotional contagion study (can emotions spread online?)
ppl saw less negative/positive emotional content
results:
less positive feed: made more negative posts
less negative feed: made more positive posts
technically legal according to terms and agreement
ethical violation: occurred without informed consent
informed consent
participant consents to the study, knowing what will happen in the study and the risks and benefits involved
consent form example
lay language so participants can understand
are there any cases where informed consent isn’t needed?
exceptions to informed consent
educational research in schools (only if there is no manipulation where one group gets worse treatment)
job organizational effectiveness research with no risk to employment
only anonymous questionnaires, naturalistic observations, or archival research with minimal risk (in public where you already would be observed)
what do we want to avoid
coercion: pressure to participate in order to prevent something negative from happening
undue influence: incentive is too good to turn down
beneficence
protect and minimize harm to participant
ex. withdrawing treatment, revealing personal info
can practice beneficence by
anonymity: no potentially identifiable info is collected at all
confidentiality: identifiable info is collected, but not shared with others and securely stores and protected
exception: if indications to harm themselves, victim of abuse, gave consent to reveal info
little albert
experimenters conditioned little albert to be scared of white rat because of loud noise
generalized to white, fluffy animals/objects
ethical violations: gave albert a fear that he didn’t have before, didn’t attempt to undo it
justice
benefit not just the researches, but also everyone else
cost and benefit of research shared by all, what is the cost of this research to the participant and what is the benefit?
if study a particular group, research must benefit that group to
Tuskegee syphilis study: told 600 black men they had bad blood, not syphilis (researches did not give treatment, even though they could, exploits participants, violates justice principle)
milgrim study
shocked the learner every time they got it wrong
beneficence: people administering the shocks thought they killed someone, very psychologically distressing
respect for persons: participants were coerced
justice: wasn’t much of a benefit to the other group