Narrative Persuasion

These flashcards cover key concepts related to narrative persuasion, including definitions, mechanisms, and persuasive strategies.

What is a narrative defined as in Braddock and Dillard (2016)?

A cohesive, casually linked sequence of events in a dynamic world with conflict, transformation, and resolution.

What elements are required for changes in a narrative according to Ryan (2007)?

Changes must be caused by non-habitual physical events and characters must have agency.

What is one persuasive target in narrative persuasion?

To change attitudes.

How do narratives impact audience behavior according to Oschatz & Marker (2020)?

Single narrative messages have a higher persuasive impact than non-narrative messages.

What does the term 'Transportation' refer to in narrative persuasion?

The process where the audience loses themselves in the action of the story.

What effect does vividness have in narratives?

Vivid messages are more impactful than abstract messages.

What is 'Identification' in the context of narratives?

The process where the reader takes the perspective of a character.

What role does Tension play in narratives according to Lehne & Koelsch (2015)?

Tension is associated with conflict and creates a desire for resolution.

What happens when audiences experience tension in a narrative?

They can empathize with characters and feel a wave of relief when they triumph.

Why do narratives have a stronger impact on intention than statistics?

Because they provide emotional engagement and vivid imagery.

What is one mechanism that enhances persuasion in narratives?

Reduction of reactance.

What is the outcome of experiencing narrative tension?

It increases attitude change by providing reasons to learn from the protagonist.

What type of experiences can lead to narrative-consistent beliefs?

Vicarious experiences through empathy.

What are the four characteristics of tension according to Lehne & Koelsch (2015)?

Conflict, dissonance, instability, and uncertainty.

How does narrative transportation affect reality perception?

It makes reality partially inaccessible.

What must narratives achieve for closure according to the lecture notes?

Events must be casually linked and lead to closure.

What is the importance of using affective complication in narratives?

It creates emotional impact, making the narrative more engaging.

How can medium choice affect narrative effectiveness?

Consistent visual/auditory themes work best.

What should a narrative's story integration position include?

A clear 'call to action'.

What is the main purpose of crafting narratives?

To effectively engage the audience and convey a message.

What can increase source credibility in narratives?

Making the audience behave like a character.

What are the two main characteristics of transportation in narratives?

Audience processing and experiential features.

How can narratives help in enhancing recall?

By being engaging and emotionally impactful.

What is the significance of narrative elements according to Cohen et al. (2019)?

They are vital for evoking empathy and audience connection.

What is a key feature of vivid messages as indicated by Nisbett & Ross (1980)?

They are concrete and imagery-evoking.

What is one explanation for persuasion mechanisms outlined by Moyer-Gusé (2008)?

Increased perceived vulnerability.

What concept describes audience's loss of reality during a narrative?

Transportation.

What type of narrative details have a general appeal?

Specific yet relatable details.

What does narrative closure enable in the audience?

A sense of resolution and understanding.

What psychological effect does tension have on audience attitudes?

It enhances the perceived desirability of consequences.

What narrative quality involves feeling a part of the story?

Transportation.

What is the conclusive effect of audience’s empathy in narratives?

It leads to a stronger connection with the characters.

What can increase self-efficacy through narratives?

Experiencing tension and resolution.

What is the result of a narrative that effectively crafts tension?

It creates meaningful consequences for the audience.

According to Deighton et al. (1989), what happens during transportation?

The audience becomes absorbed in the story’s action.

What psychological state can enhance narrative persuasion?

Empathy.

What is a common characteristic of effective narratives?

They evoke emotional engagement.

What is one method to engage the audience effectively in narratives?

Show, don’t tell.

What does the term 'experiential features' refer to in narrative context?

The aspects allowing the audience to connect deeply with the story.

What does the phrase 'punch you right in the feels' imply about narratives?

They evoke strong emotional responses.

In narrative persuasion, how is 'recall' achieved?

Through engaging narrative structures.

What does the term 'vicarious experience' signify in narratives?

Experiencing the story's emotions through a character's perspective.

How does narrative persuasion change perceived norms?

By depicting characters and situations that challenge existing beliefs.

What type of events should narratives include to ensure agency?

Non-habitual physical events.

What role does emotional investment play in narrative persuasiveness?

It enhances the audience's likelihood to change attitudes.

What is crucial in the resolution of conflicts in narratives?

Audience's desire for closure.

What are the outcomes associated with high persuasive impact in narratives?

Changes in attitudes, intentions, and behaviors.

How do narratives impact belief systems in audiences?

They primarily focus on changing attitudes rather than beliefs.

In narrative crafting, how important is consistency in elements?

Very important for creating a coherent and engaging story.

What is a common feature found in effective narratives regarding characters?

Characters should be relatable and evoke empathy.

What does 'show, don't tell' refer to in narrative writing?

Presenting actions and emotions through the story rather than exposition.

What is one characteristic that makes narratives memorable?

The use of vivid and emotional storytelling.