•Ensure culture of respect & dignity
•Build trust
•Ensure process to:
• evaluate care safety, equity & quality
• fairly & equitably handle financial matters
•clearly & honestly advise patients of rights, opportunities, \n responsibilities, & risks of available services
•resolve conflicts between patients & providers
•ensure patient autonomy, confidentiality, & privacy
•review, develop, & implement evidence-based clinical practices
•Safeguard against discriminatory organizational practices
•Zero tolerance for any abuse of power that compromises patients