1/23
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai | Chat |
|---|
No analytics yet
Send a link to your students to track their progress
Paired Comparison, Rank Order, Constant Sum, & Q-Sort Technique
Types of Comparative Scaling
Paired Comparison
Type of comparative scaling that produces ordinal data by presenting pairs of two stimuli to compare
Rank Order
Type of comparative scaling where respondents are presented with several items simultaneously and are asked to rank in order or priority
Constant Sum
Type of comparative scaling where respondents are asked to allocate a constant sum of units, such as points, among set of stimulus objects with respect to some criterion
Q-Sort Technique
Type of comparative scaling where respondents are asked to sort objects based on similarity with respect to some criterion
Continuous Rating, Itemized Rating, Likert Scale, Visual Analogue Scale, Semantic Differential Scale, Stapel Scale, Summative Scale, Thurstone Scale, & Ipsative Scale
Types of Non-Comparative Scaling
Continuous Rating
Type of non-comparative scale where respondents are asked to rate objects by placing a mark at the appropriate position on a continuous line that runs from one extreme of the criterion variable to the other
Itemized Rating
Type of non-comparative scale that has numbers or brief descriptions associated with each category
Likert Scale
Type of non-comparative scale where respondents indicate how strongly they agree or disagree with carefully worded statements that range from very positive to very negative
Visual Analogue Scale
Type of non-comparative scale that has a 100-mm line that allows subjects to express the magnitude of an experience or belief
Semantic Differential Scale
Type of non-comparative scale that measures an individual’s attitudes or emotional reactions to a concept or object by using a series of bipolar adjectives or phrases
Stapel Scale Type of non-comparative scale that uses a numerical scale, typically presented vertically, with a single adjective in the middle to measure respondents' attitudes or opinions about a specific subject
Thurstone Scale
Type of non-comparative scale that uses a set of statements about a topic, with each statement assigned a numerical value reflecting the respondent’s attitude towards it
Ipsative Scale
Type of non-comparative scale where respondents distribute a fixed number of points across different attributes, highlighting their relative strengths and weaknesses within themselves