IELTS Speaking - Businesses

to challenge market leaders

The act of introducing new products or services that aim to outperform or displace existing dominant companies and their offerings in a market.

to create opportunities for startups

To create new possibilities for small, emerging businesses to enter markets and compete, often by introducing innovative products or services that appeal to specific niches or address unmet needs.

to stimulate consumer curiosity and interest

To pique the interest and ignite the inquisitiveness of consumers, encouraging them to learn more about a product or service.

to generate buzz and excitement around product launches

To create widespread excitement and anticipation among the public and media surrounding the introduction of new products or services.

to encourage impulse purchases through innovation

To encourage consumers to make unplanned, spontaneous purchases by presenting novel or innovative features that prompt immediate desire.

to attract early adopters and trendsetters

To draw in individuals who are typically among the first to adopt new technologies or trends, and those who influence others' purchasing decisions or styles.

to capture new demographics and expand target audiences

To successfully engage and sell to new segments of the population and to broaden the scope of consumers that a product or brand appeals to.

to appeal to younger generations’ desire for freshness

To create allure for younger generations by offering products or ideas that are new, contemporary, and align with their desire for constant updates and novelty.

to revitalize stagnant product lines with updates

To re-energize product lines that have become less popular or are experiencing declining sales by introducing updates, new features, or redesigned versions.

to promote a diverse and competitive market

To support an economic environment where many different businesses, both large and small, can thrive and vie for consumer attention, leading to more choices and better quality.

to drive technological advancements across industries

To accelerate the development and adoption of new technologies across various sectors, leading to improvements in efficiency, capability, and performance.

to boost economic growth and employment opportunities

To stimulate economic expansion and create more job opportunities within a region or country, often through increased production, sales, or investment.

to foster a culture of continuous learning and adaption

To cultivate an environment in which individuals and organizations are constantly seeking new knowledge, adapting to changes, and improving their skills and processes.

to exacerbate consumerism and materialism

To intensify the societal tendency towards acquiring more goods and services, often beyond what is necessary, and placing high value on material possessions.

to encourage unnecessary product upgrades and waste

To encourage consumers to discard functional products and purchase newer versions unnecessarily, contributing to increased waste.

to promote a disposable culture and planned obsolescence

To foster a societal trend where goods are seen as temporary and disposable, often linked to 'planned obsolescence,' a strategy of designing products to have a limited lifespan.

to mislead customers with false novelty claims

To deceive customers by making inaccurate or exaggerated statements about the newness or originality of products, implying more innovation than truly exists.

to overwhelm customers with excessive choices

To inundate consumers with so many options for products or services that the decision-making process becomes difficult, stressful, or overwhelming.

to discourage long-term investments in durable products

To disincentivize consumers from purchasing products that are designed to last a long time, leading instead to preferences for frequent upgrades and disposables.

to prioritize novelty over quality and functionality

To place a higher importance on the newness or trendiness of a product rather than its inherent quality, reliability, or practical utility.

to inflate prices due to perceived innovation

To unjustly raise the cost of goods and services because consumers perceive them as highly innovative, even if the actual production costs don't warrant such an increase.

to incentivize unethical practices for rapid product development

To encourage companies to adopt morally questionable practices, such as neglecting safety standards or fair labor, in the haste to develop and release new products quickly.

to contribute to environmental degradation and resource depletion

To have a negative impact on the natural environment through pollution, deforestation, and the excessive consumption of natural resources.

consumer fatigue

A state of mental and physical exhaustion experienced by consumers due to an overwhelming number of choices, constant marketing messages, or rapid product cycles, leading to disengagement or indecision.

market saturation

A market condition where a product or service has reached its maximum potential penetration in the market, meaning there are few new customers left to buy it, leading to slowed growth or stagnation.

impulse purchases

Unplanned purchases made on the spur of the moment, often influenced by immediate desire, emotions, or exposure to compelling marketing at the point of sale.

conscious consumerism

An approach to buying habits that involves making purchasing decisions based on a product's environmental, social, and ethical impact, prioritizing sustainability and ethical production over mere consumption.

disruptive innovation

An innovation that creates a new market and value network, eventually displacing established market-leading firms, products, and alliances. It typically starts in a niche market and then rapidly spreads.

unique selling point

A feature or aspect of a product or service that differentiates it from competitors and gives it a distinct advantage in the market, making it uniquely attractive to customers.

perceived value

The subjective worth or value that a consumer places on a product or service, often influenced by factors like brand reputation, marketing, and personal needs, rather than just its objective price or features.

brand identity

The distinct personality of a brand, encompassing its name, logo, design, and how it communicates its purpose and values, creating a recognizable image and emotional connection with consumers.

planned obsolescence

The practice of designing products to have a limited lifespan or to become obsolete within a specific period, encouraging consumers to purchase replacements or upgrades.

disposable culture

A societal pattern characterized by the frequent discarding of products, seeing them as temporary and easily replaceable rather than durable goods meant for long-term use.

to accentuate the novelty of one’s offerings in promotional campaigns

nhấn mạnh sự mới lạ ở sản phẩm của ai đó trong các chiến dịch quảng cáo

To emphasize and highlight the newness or originality of one's products or services in advertising and promotional activities to attract customer attention.

the fierce competition that pervades the global market

sự cạnh tranh khốc liệt đang lan rộng trên thị trường toàn cầu

The intense and pervasive rivalry between businesses operating worldwide, competing for market share, customers, and resources across international borders.

be attributed to

được quy là

To credit something to a particular source or cause; to consider something as caused by or belonging to.

to strive to stand out

To make great efforts to distinguish oneself or one's product from others; to aim for uniqueness or prominence in a competitive environment.

cố gắng để nổi bật

to tout the uniqueness of one’s goods

để quảng cáo sự độc đáo của hàng hoà của ai đó

To publicly praise or promote the unique qualities or features of one's products or services, often with the aim of attracting customers.

to drive sales and profits

thúc đẩy doanh số và lợi nhuận

To significantly increase the volume of goods sold and the financial gains earned by a business.

to magnify the state-of-the-art feature in advertisements

phóng đại tính năng hiện đại trong quảng cáo

To exaggerate or emphasize the advanced and cutting-edge features of a product in advertising to make it appear more innovative and desirable.

to generate immense consumer interest

To create a very strong level of curiosity, engagement, and desire among potential customers for a product or service.

giúp người tiêu dùng cực kì quan tâm

to encourage a culture of disposability and overconsumption

To encourage societal norms and behaviors that promote the frequent disposal of goods and excessive consumption, rather than valuing durability and longevity.

thúc đẩy văn hóa dùng một lần và tiêu thụ quá mức

to feel compelled to update instantly

To feel an urgent and strong internal pressure or obligation to immediately acquire the latest version or update of a product, especially technology or fashion items.

cảm thấy buộc phải cập nhật ngay lập tức

increased textile waste and pollution

An increase in the discarded textile materials from clothing, upholstery, and other fabric products, leading to greater environmental contamination and strain on waste management systems.

to perpetuate unethical labor practices in low-wage countries

To allow or cause the continuation of unfair, exploitative, or morally wrong labor conditions, especially in countries where wages are