Communication and Media Studies Unit 1

Satire

A peace of info that uses humor/exaggeration to critique/mock a person, organization, or policy

Misinformation

False/inaccurate info that is spread without the deliberate intent to deceive/cause harm

Disinformation

false/ misleading info that is deliberate created and distributed with the intent to deceive, manipulate, cause harm

Imposter Content

Misinformation that falsely uses a well known name, brand/logo to fool people into believing that is authentic content

False Context

misinformation that takes an image, quote, or other piece of content and puts it into a new false context to change its meaning

Manipulated Content

Misinformation in which something is altered from OG, such as images that had content added/removed using photo editing tools

Fabricated Content

Misinformation that is entirely made up and is designed to deceive you into thinking its real

Media Text

Any individual product of media (EX tiktok)

Deconstruction

the process of breaking down a media message to understand its component parts creative techniques, values

Target Audience

Specific group of people that a piece of media like an ad/article is made for

Filter Bubble

A personalized bubble where algorithms feed you what they think you want to see based on past clicks

Echo Chamber

An environment where you only encounter opinions that agree with yours, drowning out alternatives view points

Lateral Reading

The practice of fact-checking a source by leaving the original webpage and opening new browser tabs to research

Stereotype

A widely held, simplified, and essentialist idea/image of a particular type of person/group often reinforced by repetitive media representation

Media Literacy

the ability to access, analyze, evaluate, create, and act using all forms of communication

Cognitive Offloading

The practice of using external tools/resources(Notes/Calc/search engines/AI) to reduce the mental effort required to complete a task

Co-creation

Using AI as a collaborative partner to bounce ideas back and forth, while the human maintains ultimate creative control and authorship

Plagiarism

Presenting AI-generated text, ideas, or media as your own original work without attribution

Attention Economy

Your time, focus, and engagement are a form of currency

Active Consumption

Engaging critically with media, questioning its intent, bias, and construction

Passive Consumption

Consuming media without questioning its messages, taking the content entirely at face value

CLAWS C

Context & Clues

CLAWS L

Lighting & Shadows

CLAWS A

Anatomy & Texture

CLAWS W

Wrapping

CLAWS S

Search (Lateral reading)