Intro to Fashion Test 1

Fashion

A style or styles of clothing and accessories worn at a particular time by a particular group of people, accepted and used by the majority of a group at any one time.

Fashion Business

All the industries and services connected with fashion.

Fashion Industries

Businesses engaged in manufacturing fashion materials.

Fashion Marketing & Merchandising

The business of selling products and services of the fashion industries.

Style

The characteristic or distinctive appearance of a garment.

High Fashion

A new style accepted by limited fashion leaders who want to be the first to adopt changes and innovation.

Design

A particular interpretation, version, or treatment of a style.

Taste

The prevailing opinion on what is and is not appropriate for a given occasion.

Classic

A style or design that satisfies a basic need and remains in general acceptance for an extended period of time.

Fad

A style that suddenly sweeps into popularity, affects a limited part of the total population, and then quickly disappears.

Silhouette

A costume's outline or contour, including shape or form such as slim, rectangle, wedge, or A-Line.

Details

Individual elements that give a silhouette its form or shape, such as trimmings, length, or shoulders.

Texture

The look and feel of material, whether woven or nonwoven.

Color

A design element that changes with consumer preferences and remains important throughout the fashion business.

Trend

A direction or movement in fashion.

Fashion Cycle

The rise, wide popularity, and subsequent decline in the acceptance of a style, consisting of five stages: introduction, rise, culmination, decline, and obsolescence.

Introduction Stage

The initial stage of the fashion cycle where a new style is introduced by a producer, usually at a higher price point.

Rise Stage

The stage in the fashion cycle where buyers reorder in quantity for maximum stock coverage, and knockoffs and adaptations occur.

Culmination Stage

The period when a fashion is at its height of popularity and use, becoming mass produced and distributed.

Decline Stage

The stage in the fashion cycle when boredom sets in, leading to a decrease in consumer demand and markdowns.

Obsolescence Stage

The final stage in the fashion cycle marked by a total lack of interest in a style, which can then only be found at thrift shops.

Fast Fashion

A retail phenomenon characterized by the accelerated speed at which products move through the fashion cycle, represented by retailers like H&M and Zara.

Breaks in the Cycle

Disruptions in the fashion cycle caused by outside influences, after which the cycle usually resumes once conditions return to normal.

Principles of Fashion

Five fundamental rules of fashion: consumers establish fashion by accepting or rejecting styles; fashions are not based on price; fashions are evolutionary in nature; no amount of sales promotion can change the direction fashion is moving; and all fashions end in excess.