Part 2: How Can we Analyze Media Messages?

What are the five key questions for analyzing media messages?

1) Who created the message?

2) What techniques were used to attract attention?

3) How might others interpret it differently?

4) What points of view and values are included or omitted?

5) Why was this message sent?

What is a "point of view" in the context of media messages?

The way a person sees the world based on their beliefs and life experiences.

What should you consider when analyzing the points of view and values included in a media message?

The religious or political beliefs of the organization that created or paid for the message.

Why is it important to consider what points of view or values are omitted from a media message?

If certain perspectives are left out, we may be missing part of the story, and the message implies those views are unimportant.

What are some common reasons why media messages are sent?

To provide information, convince people to buy products, or entertain.

What is often the larger purpose behind media messages?

To make money or gain power for the creator or organization behind the message.

What is the definition of "freedom of the press"?

The right of the media to print and state opinions without restrictions from the government.