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Budget Constraint
p1x1 + p2x2 = m
Reflexivity
Each bundle of goods is at least as good as itself.
Transitivity
If prefer x to y and y to z, then you must prefer x to z.
Completeness
When you are able to say with certainty that you prefer one bundle to another, or prefer two bundles equally.(must be ranked)
Monotonicity
“More is Better” If you increase the amount of one or both of the goods in a bundle without decreasing either, the new bundle must be preferred to the old bundle.
Averages Preferred to Extremes
Bundles with a decent split of both goods preferred to bundles with almost all of one bundle and little to none of the other.
Normal good
Quantity demanded rises when income rises. (5-star restaurant meals, designer clothes)
Inferior good
Quantity demanded falls as income rises. (“dollar menu”, “lower-quality” goods)
Giffen good (rare)
Demand for good rises when its price increases
Utility Maxmization
Normal or inferior goods
how quantity demanded changes when income changes
Ordinary or Giffen goods
how quantity demanded changes when price changes