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Economics
Study of how people and firms make choices to use scarce resources
Scarcity
A situation in which unlimited wants exceed the limited resources available to fulfill those wants
opportunity cost
The highest-valued alternative that must be given up to engage in an activity
Three Fundamental Economic Questions
1. What to produce?
2. How to produce?
3. For whom to produce?
Absolute Advantage
Ability of an individual, a firm, or a country to produce more of a good or service than competitors, using the same amount of resources
comparative advantage
Ability of an individual, a firm, or a country to produce a good or service at a lower opportunity cost than competitors
Law of Diminishing Marginal Utility
Consumers experience less and less additional satisfaction as they consume more of a good/service during a given period of time
law of diminishing returns
- Adding more of a variable input to the same amount of a fixed input will cause the marginal product to increase, then decline
- The pizza oven eventually becomes full, therefore, if you shove enough in, you will have leftover pizzas to put into the oven
Demand
The willingness and ability to buy certain quantities of a good or service at different prices
Law of Demand
For all normal goods if price goes up, quantity demanded goes down, ceteris paribus
substitution effect
Good becomes more or less expensive relative to substitute
Decrease in demand
Shifts in (left)
Increase in demand
Shifts out (right)
5 determinants of demand
- Income
- Taste and preferences
- Expectations of future goods
- Prices of relative goods (substitute and compliments)
- Number of buyers
Income increases
Demand increases
Inferior goods
demand decreases as income increases
Normal goods
Demand increases as income increases
Tastes become more popular
demand increases
Expectations of future goods goes up
demand increases
price of a substitute good goes up
demand increases
price of compliment increases
demand decreases
Number of buyers increases
demand increases
Supply
the willingness and ability of producers to offer a good or service for sale at different prices
Law of supply
as price increases, quantity supplied increases
5 determinants of supply
- Price of inputs
- Technology
- Expectation of future prices
- Number of sellers
- Price of substitute goods in production
price of input increases
supply decreases
advance in technology
supply increases
expected prices go up
supply decreases
Number of sellers increase
supply increases
Price of substitute good in production increases
supply decreases
Market
where buyers and sellers come together to trade
equilibrium price
quantity demanded equals quantity supplied
When demand increases
price and quantity increase
when demand decreases
price and quantity decrease
When supply increases
Price goes down and quantity increases
When supply decreases
price goes up, quantity goes down
Substitute goods
are two alternative goods that could be used for the same purpose
Complementary goods
Appeal increases with popularity of its compliment (PS4 games with the PS4)