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Wilbur Schramm
Father of Mass Communication
Eugene White
stated that communication is circular and continuous, without a beginning or end.
Speaker
chooses his or her purpose; crafts the message accordingly, and decides how to deliver it.
Message
what needs to be delivered or imparted to somebody else.
Listener
receives the message.
Channels
means by which the message is sent and received; ears, eyes, skin, mouth, nose.
Response
the only way the speaker knows that the message has been received.
Feedback
the result of the speaker’s monitoring of the listener’s response; speaker’s perception about the listener’s response
Noise
any barrier to communication
Physical noise
actual noise; loud music, irritating throttle of a motorcycle engine
Physiological noise
when the body becomes a hindrance to good communication; headaches, toothaches
Psychological noise
when one is thinking deeply about something or is suffering from an emotional condition (eg. sadness, depression, confusion)
physical location
chosen for the purpose it will serve
psychological setting
depends on who the participants are; classrooms are for teaching but the Parent-Teacher-Association holds its meetings there.
Verbal/Nonverbal dimensions
encompass the use of language, the words chosen, as well as facial expressions, gestures, and bodily movement used.
Oral/Written dimensions
spoken communication and the transcription of thoughts and ideas.
Formal dimension
meticulous observation of appropriateness in attire, language and setting.
Written dimension
takes care of putting down the words of the message
Oral dimension
takes care of delivering the words of the message
Intentional/Unintentional dimensions
rely on the fact that messages always have a purpose; there is an intention when people communicate with others.
Aristotle’s model of communication
The most important part of his model is the setting
Legal setting
the courts where ordinary people defended themselves
Deliberative setting
the political assemblies, the highest being the Roman senate
Ceremonial setting
the celebrations held when Romans won a war, when they lost a leader or had a new one, and when they welcomed a visiting leader from another kingdom or country; include welcome speeches, poems of tribute or eulogies and poems of lament.
Claude Shannon and Warren Weaver’s model of communication
introduced the concept of “noise”; often called the Telephone Model
Wilbur Schramm’s model of communication
affirmed that communication can take place if and only if there is an overlap between the field of experience of the speaker and the filed of experience of the listener
Miscommunication
results from the lack of awareness of the dimensions of communication, especially those influenced by culture and gender
Communication breakdown
can lead to a total cessation of interaction