Entrep: The 12 Rs of Opportunity Screening

Relevance

the opportunity must be aligned to your personal vision, mission, and objectives for the enterprise you want to set up

Resonance

the opportunity must match the values and desired virtues that you have or wish to impart

Reinforcement of Entrepreneurial Interests

the opportunity resonates with the entrepreneurs interests, skills

Revenues

sales opportunity; big enough market to nurture growth

Responsiveness to customer needs and wants

Addresses the unfulfilled or underserved needs and wants of customers, then you have a better chance of succeeding

Reach

Expansions: branches, distributorships, dealerships, or franchise outlets in order to attain rapid growth

Range

• Tapping many market segments of the industry
• Wide range of products and services

Revolutionary Impact

• "next big thing"
• "game changer"

Returns

Yield the highest returns on investments

Relative Ease of Implementation

Relative ease, obstacles, and competency

Resources Required

Fewer resources are favored

Risks

Risks: high technological, market, financial, and people risks