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Operational definition
Definition of HOW the variables in the research will be tested
Theory
Explanation which predicts events or behaviors
Validity
It measures what it set out to measure
Reliability
It produces similar results = consistent
Population
All individuals in the group to which the study applies
Sample
Subgroup of population that represents the population
Random selection/sampling
Every member of population has equal chance of being selected (ex. random number generator)
Stratified sampling
Dividing population into homogenous subgroups so that the sample better represents the population
Experiments
Attempt to prove CAUSATION by allowing researcher to manipulate one or more variables and measure outcome
Lab vs Field Experiment
Highly controlled vs Realistic
Random Assignment
Each participant has equal opportunity of being placed into any group → controls confounding variable
Experimental group
Group that receives the independent variable/treatment
Control group
Group that does NOT receive ANY treatment = measuring stick
Confounding variables
Any variable that might affect the dependent variable
Participant/Response Bias
Acting in a way which the experimenter wants them to act
Demand Characteristic
The clues participants discover about the purpose of the study and which affects their behavior
Social Desirability
Acting in a way which reflects well upon them
Experimenter bias
Unconscious tendency for researchers to treat members of experimental & control group differently to increase the chance of confirming their hypothesis
Single blind procedure
Participants don’t know which treatment group they’re in → control participant bias & demand characteristics
Double blind procedure
BOTH participants and experimenter don’t know → control experimenter bias
Placebo effect
The belief that the pill will work, having a psychological effect
Hawthorne effect
The fact that group has been chosen has affected the way they performed 테스트 참여자라는 이유로 평소와 다르게 행동
Correlational Research
Examines the “RELATIONSHIP” between two variables, NOT causation
Quasi experiments
Experiment where participants are NOT randomly assigned to study different in groups that have preexisting differences that CANNOT be controlled (ex. gender, age)
Survey
Using eu
Naturalistic Observation
Watching participants in their natural environment WITHOUT any manipulation
Case study
In-depth examination of rare phenomenon that occurred with an individual, group, or situation; CANNOT be generalized
Frequency Distribution
Gathering data to indicate how often a score occurs; frequency polygons & histogram
Measures of central tendency
Describes the average or most typical scores for set of research data or distribution: mean, median, mode
Negatively skewed
Low score outlier →
Positively skewed
High score outlier → mode/median/mean
Normal distribution
A symmetrical, bell-shape that represents occurrence of all scores in a given set of data
Measures of variability
Measures how spread the scores are: range, standard deviation, variance
Z-score/standard score
Distance of a score from the mean in units of SD
Percentile
Distance of a score from 0 (ex. 98 percentile = 상위 2%)
Correlation
Numerical relationship between 2 or more variables
Positive correlation
Presence of one thing predicts the presence of the other
Negative correlation
Presence of one thing predicts the absence of the other
Correlation coefficient (r)
Strength of correlation that varies from -1 to 1 (closer to 0 = weaker)
Scatterplots
Used to illustrate strength and direction of correlation
Statistical significance
Whether finding is result of systematic events, NOT random chance, which allows the researchers to infer whether the data can be generalized to population
P value
Error % = percentage that findings occurred by chance; smaller the better and it can NEVER be 0 unless there’s confounding variable
Meta-analysis
Combining the results of individual research to reach an overall conclusion
Null hypothesis
Independent variable has NO effect on dependent variable
Alternative hypothesis
Null hypothesis is false
Type I error
When researcher believes that finding is statistically significant, when it is due to some random fluctuation
Type II error
When researcher believes that a finding has appeared due to random fluctuations, when it IS statistically significant
American Psychological Association (APA)
They established the ethical guidelines
Institutional Review Board (IRB)
Any research must first propose the study to this board
Informed consent
Ethical guidelines that participants have to agree to be part of the experiment and are aware of what may take place
Debriefing
Ethical guidelines that participants must be allowed to view the results and informed of what researchers were hoping to accomplish
Confidentiality/Anonymity
Ethical principle of protecting the privacy and personal information of research participants