Rhetorical Effects and Techniques Vocabulary

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Vocabulary flashcards covering the key rhetorical effects, appeals, word choice, and structural techniques from the lecture notes.

Last updated 4:33 PM on 8/24/26
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30 Terms

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Effect

The impact on the reader or audience produced by the techniques creators use in their texts.

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Appeal to Ethics (Credibility)

Establishing trust and credibility based on the audience's impression of the speaker's morality, intelligence, likability, and relatability.

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Appeal to Logic

An appeal based on facts, statistics, precedent, and the audience's sense of reasoning.

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Appeal to Emotion

An appeal that hopes to pull at the heartstrings, make the audience laugh, instill fear, or incite rage or shock.

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Characterization

The creation or construction of a fictional character, narrative voice, place, or idea.

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Irony

When something happens that is the opposite of what you expect, or when someone says one thing but means the opposite.

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Development of Conflict

The central struggle or problem that drives a narrative.

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Internal Conflict

Character vs. Self.

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External Conflict

Character vs. Character, Character vs. Nature, Character vs. Technology, Character vs. The Supernatural, or Character vs. Society.

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Foreshadowing

A narrative device in which suggestions or warnings about events to come are dropped or planted.

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Rhetorical Techniques

Tools or authorial choices that creators use to achieve their purpose, goal, or aim in the text.

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Allusion

A reference to a well known person, place, event, or text.

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Analogy

An extended comparison of two unlike things for the purpose of teaching or creating clarity.

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Metaphor

Implied comparison achieved through a figurative use of words.

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Simile

An explicit comparison between two things using 'like' or 'as'.

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Imagery

Descriptive language that is used to appeal to one or more of the senses.

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Personification

Giving human traits to inanimate objects.

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Euphemism

A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

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Dysphemism

A derogatory or unpleasant term used instead of a pleasant or neutral one.

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Exclusive Pronouns

Words that replace nouns and exclude, such as I, you, they, and them.

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Inclusive Pronouns

Words that replace nouns and include, such as we, our, and us.

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Juxtaposition

Two elements placed close together with contrasting effect.

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Paralanguage

The author's intentional use of punctuation, italics, CAPITALIZATION, bolding, and underlining to modify meaning, give nuanced meaning, or convey specific emotions.

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Anaphora

The repetition of a word or phrase at the beginning of successive phrases, clauses or lines.

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Epistrophe

Repetition of the same word or phrase at the end of successive clauses.

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Asyndeton

Lack of conjunctions between coordinate phrases, clauses, or words.

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Polysyndeton

Intentional inclusion of successive conjunctions.

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Rhetorical Question

A question asked in order to create a dramatic effect where the answer is so universally obvious it need not be stated.

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Hypophora

A technique where the speaker poses a question and then straight away answers it.

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Anecdote

A brief, engaging story used as a rhetorical device to illustrate a point, make an argument more relatable, or evoke an emotional response.