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Microeconomics
Provides a framework to model economic activity; based on utility maximization
Utility
A measure of satisfaction or happiness from consuming goods/services
Maximization and Constraint
Maximization: individuals aim to achieve the highest utility possible
Constraint: real life has limits like buget, time, etc; force tradeoffs
Indifference curve
Curves showing combos of x and y giving the same utility; downward sloping, convex, don’t intersect
Income effect
Higher income (M) means more consumption of normal goods
Substituition effect
Price changes mean people will switch to cheaper goods
Price Elasticity
How demand responds to price; % change in consumption relative to % change in price
Health as a good
Utility from health (h) and other consumption; tradeoff between health and consumption of unhealthy goods; constraints: budget, time, info asymmetry
Policy implications for subsidies
lower price of medical care means a higher budget for siad care; substitution effects and positive income effects
Insurance policy implications
Reduces effective price of medical care, increases demand
Behavioral Economics
Study of psych, cognitive, emotional, and social factors influencing economic decisions
Experiments
Controlled tests to observe reak behavior; isolate variables, test hypotheses, reveal biases; can be lab, field, or survey
Traditional Econ Assumptions
Rational agents: maximize utility with perfect info and consistent preferences
Homo economicus: acts in her best interest (according to her taste) and with perfect info
Bounded Rationality (Simon)
Limited info, time, cognition. Posits that when making decisions, human rationality if limited by 3 nmain factors mentioned above
Heuristics
mental shortcuts leading to biases
Prospect Theory
“overweighing small probabilities” means that people tend to give disproportionately high importance to unlikely events compared to what their objective probability warrants
value function: gains and losses relative to reference point; loss aversion (losses hurt more)
Bias #1: Anchoring
Reliance on initial info (anchor) for decisions; ex. estimating a number after hearing a random one
Confirmation bias
Seeking info that confirms beliefs, ignoirng contradictions; ex. political views shaping news consumption
Endowment Effect
Valuing owned items more
Hyperbolic discounting/present bias
Overvaluing immediate rewards over future ones inconsistently
Ultimatum Game
A proposes a split of 10; B accepts/denies (reject - both get ($0);
Rational prediction: A offers $1, B accepts
Actual: fair splits; unfair rejected due to fairness/reciprocity
Asian Disease Problem
Choice between programs for 600 deaths, (framed as saves and losses
Gain frame: prefer 100% guarantee to save 200 over 1/3 save all
Loss frame: prefer risky 2/3 dies over sure 400 dies
Dictator game
A dives $10 with anon B
Rational: A keeps it all
Actual: average five $2-3 (altruism
Grossman’s model of health decisions
Health is a capital that depreciates with age but increases with investments
If it falls below a certain threshold, individuals die
Limitations to Rational Decision Making
Info available, ability to process and critically think, addiction, social, biological and psychological factors
Systems of decision making
Deliberative system: involves foresight and attention planning
Affective system: involves reaction and impulsivity
Discounting as a determinant for risk
Limited foresight, impatience, instant gratification
Impulsivity as a determinant for risk
varies across RHB more than the individual, more motivated by reward than harm, relates to time perception, decreases with age
Self control as a determinant for risk
limited and exhausted easily for most, when exerted in one domain one has a limited ability to exert self-control in another; for poor people, managing day to day existence is taxing cognitive resources and can explain RHB
Early life experiences as determinants for risk
Increases probability: parental risk-taking, adverse early life circumstances, violence, orphanhood
Social Determinants for risk
Norms and networks, social capital, stigma and group dynamics
Biological determinants of risk
½ the variation in risk preferences can be explained by a genetic factor
Two outputs of health capital (Grossman)
Consumption Benefit (direct pleasure): good health feels good, vice versa
Investment Benefit (productive time): health is an investment that gives you more healthy time
Inputs for health capital
Market goods: medical care, gym membership, healthy food
Your time: exercising, meal prep, doctor’s appointments
Efficiency Effect (link between health and education)
people who are more educated are healthier, a more efficient producer of health
3 Characteristics of Addiction
Reinforcement: the marginal utility of consumption increase with the stock of past consumption
Tolerance: stock of past consumption lowers utility
Withdrawal: the marginal utility of consumption is positive
Becker and Murphy’s Theory of Rational Addiction
Reinforcement: the more you consume a good in the past, the more you desire it in the present and the more pleasure you get from consuming it
Tolerance: you need more of the substance over time to get the same level of satisfaction
The “Addiction Stock”: mental or physical capital built up from past consumption; the larger this stock, the stronger the desire for the addictive good and the higher the enjoyment from a new dose
Conclusions from TORA
Not a moral failing of addicts
Time matters: dynamic choice over time where past consumption directly influences future decisions
Policy Implications: permanent taxes very valuable
The role of advertising
Most ads are not informative; depends on the characteristics of the good
Search goods: qualities known to consumers, ads focus on price and availability
Experience goods: qualities can be determined upon consumption, ads include little info on price and product characteristics
Credence goods: even less info than above, even after consumption
3 channels through which individuals affect each other
Shared constraints and resources
Expectations
Tastes: bandwagon reinforces price elasticity, snob effects do the opposite
Optimism bias
It won’t happen to me
Strategies to counteract optimism bias
Peronsonalized risk feedback, tailored framing, “what if” scenarios, targeting cognitive process
Cognitive Limitations and Bounded Rationality
Bias toward present rather than future, individuals can make small errors over time that accumulate
“Full wallets” hypothesis
some individuals have limited resources and use up all their paycheck. Can’t optimize inter temporally and may for that reason appear time inconsistent.