BBC women's hour

what was the original home station for women’s hour, and for what time period?

BBC light programme - 1946-67

what is the current home station for women’s hour?

bbc radio 4, since 1973

what was the percentage of female employed listeners in 1951 compared to today?

31% in 1951, 60% today

how many weekly listeners does the show have? where does this place the program in terms of popularity within the BBC’s podcasts?

3.7mil monthly listeners - the 2nd most popular podcast

what percentage of listeners are under 35, and how many are male?

25% under 35

40% male

which theory may apply to women’s hour? how so? 2 points

• shirky’s end of audience theory

• audiences can interact through social media

how does women’s hour utilise digital convergence?

the show is available on broadcast, streaming, and an online website

who was the original presenter? why was a man chosen to present instead of a woman?

alan ivimey - a woman “risked being resented by her listeners”

why was the show broadcast around 2pm?

to fit around ‘womanly chores’ and children returning from school

name some segments that were included in the original show (2 points)

• how to hang your husband’s suit

• mother’s midday meal

how popular is the bbc? provide statistics. 2 points

• most used brand in the uk

• used by 90% of adults and 80% of young adults weekly