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10 Terms
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1
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Appeal to fear
This term is about using fear to persuade voters not to choose a specific candidate.
2
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Appeal to authority
This term is about trying to get voters to support an idea of a point of view.
3
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Direct order
This term is about simplifying your decisions. The term works by telling voters exactly what to do.
4
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Argumentum Ad Nauseam (Repetition)
This is using repetition to get a candidates name or supporting issues stuck in your head.
5
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Bandwagon
Where political parties try to persuade citizens/voters to do the same thing that everyone else is doing.
6
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Glittering Generalities
Using powerful words to persuade voters on an emotional level.
7
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Common Man (Common sense)
This term is appealing to the common sense of the voters. Making the candidate seem he or she is just like us.
8
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Testimonial
Using celebrities to help candidates win elections.
9
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Name Calling
This is attacking a candidate with a negative symbol.
10
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Transfer
Providing a positive symbol or image to a candidate.
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