media terms

Appeal to fear

This term is about using fear to persuade voters not to choose a specific candidate.

Appeal to authority

This term is about trying to get voters to support an idea of a point of view.

Direct order

This term is about simplifying your decisions. The term works by telling voters exactly what to do.

Argumentum Ad Nauseam (Repetition)

This is using repetition to get a candidates name or supporting issues stuck in your head.

Bandwagon

Where political parties try to persuade citizens/voters to do the same thing that everyone else is doing.

Glittering Generalities

Using powerful words to persuade voters on an emotional level.

Common Man (Common sense)

This term is appealing to the common sense of the voters. Making the candidate seem he or she is just like us.

Testimonial

Using celebrities to help candidates win elections.

Name Calling

This is attacking a candidate with a negative symbol.

Transfer

Providing a positive symbol or image to a candidate.