digital divide

Digital divide

The digital divide is the gap in access to technology based on factors like gender, wealth, and location.

Antunovic looks at how

How social media and digital technologies reproduce and challenge hegemonic representation strategies

Sports media is deeply entrenched with _____ _____

Hegemonic ideologies

Male-centered sports media

• focus on men's version of "big four"

  • American football

  • basketball

  • baseball

  • ice hockey

• majority of sport journalists = white men.

Digital platforms can serve as a "____ _____ ____ ____” that challenges dominant ideologies of gender and race.

“counter-hegemonic discursive practice"

Counter hegemony

resistance/challenge to dominant ideology and power structures

Sport Digital Communities & Social Justice

A more in-depth focus on stories that center women's sport, historically black colleges and universities, athletes of color, gender nonconforming athletes, and issues that affect them

THE UNDEFEATED LANDSCAPE

African-American audience, and black culture and identity

ESPn

spotlights female athletes, serving the interests of female sport fans

SB Nation

• stories by and about LGBTQ+ athletes

• Creating a cycle of activism where athletes serve as role models for other sexual minority athletes.

Burn it all down

• Fem sport podcast

• analyzes sport from fem, critical race, postcolonial, and political economy perspectives to challenge structural issues and advocate for social justice.

#morethenmean

Raises awareness about how women in sport media are treated online

Social media is a tool for ____ ____-

Athlete empowerment

Exclusive & hierarchical nature of traditional mass media:

The media has a lot of influence on what athletes do, and it often uses racist ideas to tell them to “shut up and play.”

The use of social media Has…

Allowed athletes to address their thoughts in a more relatable, humanized way to more people

Exmaples of this:

• Pro hijab

• Victory swim

Nike hijab received mixed reviews

• applause but its too late

• Support oppression fo women

• Move toward equality

Digital athlete activism: hijab

"It is a recent phenomenon where more women have expressed a need for it and more professional athletes have fought for rights to compete with a headscarf, and have an equal playing field. We made it big in the news, we couldn't be ignored."

• sport hijab encourages athletes to pursue sports professionally