Marketing Mix (People)

People

Refers to anyone directly or indirectly involved in the business side of the enterprise.

Internal Recruitment

External Recruitment

Recruitment Methods

Internal Recruitment

The process of filling vacant employment positions by employees already working within the business premises.

Promotions

Transfers

Employee Referrals

Examples of internal recruitment

Promotions

• Qualifying a group of employees for higher positions by assessing their work performance.

Transfers

• Moving an employee from one job to another without changes in rank and work responsibilities. Shifting of an employee from one department to another.

Employee Referrals

Current employees may refer people they think are suitable for the job.

External Recruitment

• Hiring employees from outside the business.

Employment Agencies

Advertisements

Walk-ins

Examples of External Recruitment

Employment Agencies

Maintain a database with vital information on qualified candidates. (PESO and Linkedin)

Advertisement

Job vacancies are announced through different print and electronic media. (Potato corner)

Walk-ins

 A definite date, time, and venue of the interview are given to candidates.

Motivated workforce

Customer service as a differentiating factor

Training and development

3 Factors for Employee Retention

Motivated workforce

Acknowledging employee achievements and offering rewards.

Customer service as a differentiating factor

Customer service builds customer loyalty.

Training and development

Resolves weaknesses and boosts employee satisfaction.