IB Lit U1 terms

Typography & Punctuation

Non-standard casing (all-lowercase
for intimacy, ALL-CAPS for outrage) or altered punctuation to
shape cadence and tone

Subtextual Emojis

Emojis used as symbolic shorthand (e.g.,
💀, 🤡, ✨) to add irony or subtext

Hashtags

Functional placement for reach versus trailing
hashtags used as meta-commentary.

Algospeak

Coded spelling shifts (e.g., "unalive") to evade
censorship and signal platform literacy

Curation Style

High-production polish to signal authority versus
lo-fi video to perform authenticity

Text Overlays

On-screen text that contrasts or harmonizes with
spoken audio to create dual narratives

Trending Audio

Viral audio used as a literary motif or cultural
allusion

Remix Features

Tools like Duets, Stitches, or Quote Tweets are
used to directly respond to, contrast with, or make fun of
another post side by side

Format Permanence

Ephemeral formats (Stories) chosen for
casual intimacy versus feed posts for curated longevity

Algorithmic Control

Pinned comments, turned-off replies, or
comment prompts used to direct engagement and control the
narrative.