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define budgeting
usually operational (short term) plans concerning sales and profit forecasts within the next year → translates the pharmacy’s objectives and functional plans into monetary terms
planning
identify areas where operations can be improved by eliminating inefficiencies
directing
coordinating management’s decisions and actions to achieve the company’s budgeted goals
controlling
process of comparing actual performance against the budgeted goals
operating budget
shows the anticipated revenues and expenses for the coming 6-12 months
sales budget
expressed in number of prescriptions expected to be dispensed for the budget period
cash budget
shows anticipated cash in flows and out flows for next 6-12 months
capital budget
shows planned investment in fixed assets (common in big organizations like hospitals and chains)
identify major factors considered when forecasting sales
past sales levels and trends
general economic trends
economic trends in pharmaceutical industry
other factors to effect sales in industry
political and legal events
intended pricing policy of pharmacy
planned advertising/promotional activities
expected actions of competitors
new goods or services contemplated by pharmacy
market research studies
simple demand forecasts for existing pharmacies
based on the trend of demand over past several years; any estimates based on past years’ data assumes future conditions will be similar
what should be included in demand forecasts for existing pharmacies
consider factors and internal factors, utilize optimistic, pessimistic, and most likely estimates
simple demand forecasts for new pharmacies
market potential → total demand in pharmacy’s market area of goods and services; can be developed from published stats on area demand
must attempt to determine the share or proportion of total area demand; depends on pharmacy’s marketing program and competition
fixed budgets
based on a single level of forecasted demand; manager develops the best possible forecast demand and base revenue and expense projections on this
flexible budgets
allows variables to change in response to changes in demand; increase or decrease in direct proportion to changes in demand (preferable for pharmacies that experience wide or unexpected variations in demand)
how to analyze budget variance of a pharmacy performance report
manager determines which variances are large enough for further investigation, and determine why said variances occurred (both positive and negative) -→ differences between budgeted and actual amounts
what is in a pharmacy performance report
actual revenues and expenses, budgeted revenues and expenses, and difference between the two
favorable variance
if variance increases net income (positive revenue or negative expense)
unfavorable variance
if variance decreases net income (negative revenue variance or positive expense variance)
what factors can affect budget variances
volume
price
mix effects/differences
list advantages of budgeting
provide a plan to be followed by managers
improve management decisions by planning for future
provide benchmarks or goals for employees
thorough business analysis
internal benchmarks where performance can be measured (identify deviation early)
helps understand overall goals and how individual responsibilities can impact success
list disadvantages of budgeting
may artificially inflate budget → drain resources from other areas
promote setting goals that are easy to reach and doesn’t challenge the organization
based on level of judgement; managers can approach differently
takes time away from other business activities
don’t account for business concerns such as quality of service or customer satisfaction or motivated employees
can be seen as restrictive and limiting opportunities