Quantitative
• Positivist Paradigm
• Variables and Hypotheses
○ IV, DV, Control variables
• Tests a hypothesis or hypotheses
• Precise Measurement and Testing
• Data = numbers + Statistical Analyses
Linear Research Path
Usually Deductive
Qualitative
• Interpretivist Paradigm
• Cases and Contexts
• Authentic interpretation sensitive to the context
• Focuses on meaning rather than precision
• Context is Critical
○ Same behaviors/events can have different meanings, lead to different consequences
• Nonlinear Research Path
• Usually Inductive
Decide on the format
Individual vs Group
Develop Interview Guide
First question – basic – ease into topic
Followed by 5-10 more specific questions to dive deeper
Choose the site of the interview
Volume of location
Privacy
distraction
Conduct and record the interview
Conduct one or two pilot interviews first for data quality
Transcribe the interview
Was most time consuming process
Now use technology like zoom
Observing
Details, details, details
Listening
Listening vs Hearing
What is said, how it is said - What is the difference?
Note-Taking
Ongoing and continuous
Jotted – during observation, very quick & simple
Direct observation – immediately after to expand jotted
Researcher inference – initial interpretation
Analytic – next steps/changes in research study
Personal – journal entry
Photo-elicitation○ Interview includes photos that interviewee can reference
Reflexive photography○ Usually 2 interviews with photos taken in between
Photovoice○ Group-based○ Generally used for more action-oriented research
Relevant, timely, significant, interesting, evocative Covid-19Climate change-
Studies that shake readers from common-sense assumptions/practices Myth busting
Thick description – words/actions when divorced from context can mean different thing
Triangulation or crystallization - Multiple types of data analyzed and presented
E.g., interviews, documents and observations
Multivocality - Varied Voices from participants represented in your data
E.g., How many quotes from how many of the total participants?
Member reflections or member checks
E.g., sending transcripts/results back to participants for verification
Intrinsic
Instrumental
Collective
Selecting from several possible cases
Single or multiple case study ○ If a multiple case study, how many cases?
Having time or resources to collect enough data
Deciding the boundaries of a case
E.g, If studying a disease
Do you start at diagnosis, when do you end?
A return to the traditional task of philosophy (The search for wisdom)
A philosophy with presuppositions
To suspend judgement or bracket out
Epoch Bracketing interviews
Intentionality of consciousness & refusal of the subject -object divide
Reality of an object is therefore related to one’s consciousness of it
Only perceived within the meaning of the experience of an individual
\n AKA Field Research or Participant Observation
Researcher inserts him or herself into a social setting for extended period of time
Usually with some form of a culture-sharing group-
Looks for patterns within mental activities & behaviors
Extensive fieldwork with multiple methods
○ Observations, Interviews, Documents & Artifacts, Photography, Video-
Data analysis involves both emic and etic perspectives
Emic – participant; Etic - researcher
Select issues, themes or theory to examine- Identify and Locate a social group/culture
4 factors
Richness of data
Unfamiliarity
Suitability & Accessibility (Gatekeepers)- Level of Involvement
Entering the site
○ Flexible Plan, Negotiation & Disclosure
Learning the ropes
○ Presentation of Self
○ Researcher as Instrument§
Reflexivity
Attitude of Strangeness
Building rapport & sensitivity to others
Extensive time in the field
Select issues, themes or theory to examine \n Identify and Locate a social group/culture – 4 factors
Richness of data
Unfamiliarity
Suitability & Accessibility (Gatekeepers) \n ○ Gatekeepers \n ○ Key informants
Level of Involvement
The Good – Science should be public – no restrictions \n \n The Bad – Publishers have passed on costs to researcher
Range - $1000-10,000 (Average ~$3000.
The Ugly – Predatory Journals
“entities that prioritize self-interest at the expense of scholarship and are characterized by false or misleading information, deviation from best editorial and publication practices, a lack of transparency, and/or the use of aggressive and indiscriminate solicitation practices.” – Grudniewicz et al., 2019
Valued skill as a researcher or practitioner
Although research conducted by individuals with \n expertise in a particular field there are also limitations:
Resources & Time
No study is perfect
Remember research and science is a process – built on \n lots of studies (consensus) not one study
Research question & purpose
Review of the literature/Introduction
Appropriate methodology
Location of research
Participants (sampling/recruitment)
Data collection methods
Reliability/Validity (Quan) and Trustworthiness (Qual)
Overall writing
Is the approach (design; methodology) chosen appropriate for answering the research question? \n Do the author(s) explicitly state the design or methodology \n Would a different methodology have been better to answer the research question? \n ○ Quantitative - Experiment or Quasi-Experiment, Survey, Non-Reactive \n ○ Qualitative - Case Study, Phenomenology, Ethnography \n Did the authors conduct the study in an appropriate location
Important in qualitative research to describe in depth the context
Was the sampling/recruitment process appropriate for the study?
• Did the authors describe in sufficient detail what measures/methods they used to collect the data? \n • Did the authors provide adequate detail of the study procedures – timeline of what occurred during the study
If quantitative – did the authors use reliable and valid measures? \n • How can you figure this out? Look at past studies with similar methods/variables
If qualitative – did the authors address how they ensured study was \n trustworthy? Was there sufficient detail on trustworthiness? \n
Interviews - Individual vs Focus Group; Planning the Interview; Rapport and Questions
Documents & Artifacts - Various Forms
Observations • Types of field notes – Jotted, Direct, Research Inference, Analytic, Personal
Photography/Video 3 methods – Elicitation, Reflexive, Photovoice