EC120 Microeconomics Vocabulary Flashcards

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This set of flashcards covers foundational microeconomics terms and concepts including supply and demand, elasticity, welfare, market structures, and consumer choice theory based on Mankiw's Principles of Microeconomics.

Last updated 2:37 AM on 7/31/26
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55 Terms

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Economics

The study of how society manages its scarce resources.

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Scarcity

The situation occurring because human wants exceed the limited resources available.

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Opportunity cost

What you give up to get an item or engage in an activity.

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Rational decision-maker

An economic actor who takes an action if and only if the marginal benefit exceeds the marginal cost.

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Efficiency

The property of society getting the maximum benefits from its scarce resources.

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Equality

The property of distributing economic prosperity uniformly among society's members.

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Invisible hand

Adam Smith's concept of how self-interested market interactions lead to desirable market outcomes.

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Market failure

A situation in which a market fails to allocate resources efficiently on its own.

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Externality

The uncompensated impact of one person's actions on the well-being of a bystander.

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Market power

The ability of a single economic actor to substantially influence market prices.

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Productivity

The amount of goods and services produced per unit of labor input.

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Inflation

An increase in the overall price level in the economy, often caused by rapid growth in the quantity of money.

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Phillips Curve

The curve depicting the short-run tradeoff between inflation and unemployment.

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Circular-flow diagram

A visual model of the economy showing how households and firms interact in markets for goods and services and markets for factors of production.

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Production Possibilities Frontier (PPF)

A graph showing the combinations of output an economy can possibly produce given the available factors of production and technology.

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Positive statement

A descriptive claim about how the world actually is that can be tested against data.

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Normative statement

A prescriptive claim about how the world ought to be based on value judgments.

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Microeconomics

The study of how households and firms make decisions and interact in markets.

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Macroeconomics

The study of economy-wide phenomena, including inflation, unemployment, and economic growth.

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Absolute advantage

The ability to produce a good using fewer inputs than another producer.

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Comparative advantage

The ability to produce a good at a lower opportunity cost than another producer.

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Competitive market

A market with many buyers and many sellers so that each has a negligible impact on market price.

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Law of Demand

The claim that, other things equal, the quantity demanded of a good falls when the price of the good rises.

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Normal good

A good for which an increase in income leads to an increase in demand.

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Inferior good

A good for which an increase in income leads to a decrease in demand.

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Law of Supply

The claim that, other things equal, the quantity supplied of a good rises when the price of the good rises.

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Price elasticity of demand

A measure of how much quantity demanded responds to a change in price, calculated as %ΔQ%ΔP\frac{\%\Delta Q}{\%\Delta P}.

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Elastic demand

A situation where the price elasticity of demand is greater than 1.01.0.

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Price ceiling

A legal maximum on the price at which a good can be sold.

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Price floor

A legal minimum on the price at which a good can be sold.

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Consumer surplus

The buyer's willingness to pay minus the price actually paid; the area below the demand curve and above the market price.

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Producer surplus

The price received by the seller minus the seller's cost of production; the area below the price and above the supply curve.

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Total economic surplus

The sum of consumer surplus and producer surplus, maximized at market equilibrium.

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Deadweight loss

The fall in total economic surplus resulting from a market distortion like a tax.

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Laffer Curve

The curve depicting the relationship between tax size and the total tax revenue collected.

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Public good

A good that is both non-excludable and non-rival in consumption.

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Common resource

A good that is non-excludable but rival in consumption.

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Explicit costs

Opportunity costs that require an outlay of money by the firm.

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Implicit costs

Opportunity costs that do not require an outlay of money by the firm.

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Economic profit

Total revenue minus total opportunity costs (explicit costs plus implicit costs).

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Average total cost (ATC)

The total cost divided by the quantity of output produced, where ATC=TCQATC = \frac{TC}{Q}.

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Marginal cost (MC)

The increase in total cost that arises from an extra unit of production, where MC=ΔTCΔQMC = \frac{\Delta TC}{\Delta Q}.

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Efficient scale

The quantity of output that minimizes average total cost.

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Economies of scale

The property whereby long-run average total cost declines as output increases.

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Monopoly

A firm that is the sole seller of a product without close substitutes, often created by barriers to entry.

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Price discrimination

The business practice of selling the same good at different prices to different customers based on their willingness to pay.

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Monopolistic competition

A market structure characterized by many firms selling differentiated products and free entry and exit.

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Oligopoly

A market structure involving a few dominant sellers offering similar or identical products and strategic interdependence.

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Nash equilibrium

A situation in which economic actors choose their best strategy given the strategies all other actors have chosen.

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Dominant strategy

A strategy that is best for a player regardless of the strategies chosen by other players.

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Budget constraint

A line showing the combinations of goods a consumer can afford given their income and product prices.

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Indifference curve

A curve showing consumption bundles that provide the consumer with the same level of satisfaction.

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Marginal rate of substitution (MRS)

The rate at which a consumer is willing to trade one good for another, represented by the slope of the indifference curve.

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Substitution effect

The change in consumption resulting from a change in relative price when moving along a given indifference curve.

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Income effect

The change in consumption resulting from the shift to a different indifference curve due to changed purchasing power.