Marketing Exam Reviewer Flashcards

Vocabulary flashcards covering Data-Driven Marketing, Marketing Analytics, Developing a Marketing Plan, STP framework, 7 Ps, and Customer Relationship Management (CRM).

Data-Driven Marketing

A strategic approach that uses customer information to guide decisions, optimize advertising spending, and personalize campaigns.

Data-Driven Marketing Process

The step-by-step sequence of data usage: Goal → Collect → Analyze → Interpret → Implement → Optimize.

Trend

A change or development happening in the market, society, technology, consumer behavior, or industry.

Opportunity

A potential area where a business can create value or achieve growth because of a trend or market condition.

Omnichannel Tracking

Gathering customer information from multiple customer touchpoints or channels, such as websites, social media, and CRM systems, to understand the customer journey.

Data Hygiene

The practice of cleaning and standardizing information to ensure accurate, bias-free metric comparisons.

Diagnostic Evaluation

Examining past performance to identify the root causes behind campaign successes or failures.

Actionable Translation

Converting raw numbers or analytical results into strategic recommendations.

Campaign Execution

Deploying targeted messaging and customized workflows based on verified user segments.

Marketing Analytics

The use of data and analytical methods to understand marketing performance and support better decision-making.

Marketing Automation Tools

Software applications that automate marketing tasks, collect and analyze customer data, and provide insights to improve marketing performance and decision-making.

Google Analytics 4 (GA4)

An automation tool whose main purpose is website/app analytics.

HubSpot

An automation tool whose main purpose is CRM and marketing automation.

Mailchimp

An automation tool whose main purpose is email marketing automation.

Salesforce Marketing Cloud

An automation tool whose main purpose is customer journeys and marketing automation.

Hootsuite

An automation tool whose main purpose is social-media management.

Buffer

An automation tool whose main purpose is social-media automation.

Meta Business Suite

An automation tool whose main purpose is Facebook/Instagram management.

Google Looker Studio

An automation tool whose main purpose is data visualization and dashboards.

Microsoft Power BI

An automation tool whose main purpose is business intelligence and analytics.

Tableau

An automation tool whose main purpose is data analytics and visualization.

SEMrush

An automation tool whose main purpose is SEO and competitive analysis.

Ahrefs

An automation tool whose main purpose is SEO analytics.

Zapier

An automation tool whose main purpose is workflow automation.

Canva Pro

An automation tool whose main purpose is content creation and scheduling.

ChatGPT

An automation tool whose main purpose is AI content generation and analysis.

Market Study

A systematic process of gathering and analyzing information about the target market, customers, competitors, and business environment.

Internal Environment

Factors within the business that management can generally control or improve, analyzed to identify Strengths and Weaknesses.

External Environment

Factors outside the direct control of the business that it must monitor and adapt to, analyzed to identify Opportunities and Threats.

PESTEL Analysis

A framework used to analyze the macroenvironment across Political, Economic, Social, Technological, Environmental, and Legal factors.

Target Market Analysis

Identifies potential customers and examines their needs, preferences, demographics, location, and buying behavior.

Customer Analysis

Determines what customers want, why they buy, and what influences their purchasing decisions.

Competitor Analysis

Examines competitors' products, prices, promotions, strengths, and weaknesses.

Market Demand Analysis

Determines whether there is enough demand for a product or service.

SWOT Analysis

An analytical framework examining Strengths, Weaknesses, Opportunities, and Threats.

Market Trends Analysis

Examines changes in customer preferences, technology, economy, and industry practices.

Market Segmentation

Dividing a large, diverse market into smaller groups with similar characteristics, needs, and buying behaviors.

Geographic Segmentation

Dividing a market based on country, region, city, climate, or population density.

Demographic Segmentation

Dividing a market based on age, gender, income, occupation, education, family size, or marital status.

Behavioral Segmentation

Dividing a market based on product usage, buying frequency, brand loyalty, benefits sought, or purchasing occasions.

Target Marketing

Selecting the market segment(s) that provide the greatest opportunity for business success.

Undifferentiated Marketing

A targeting strategy using one product or strategy for the whole market (also known as Mass Marketing).

Differentiated Marketing

A targeting strategy using different products or strategies for several segments.

Concentrated Marketing

A targeting strategy focusing on one well-defined segment (also known as Niche Marketing).

Micromarketing

A targeting strategy highly customized for individuals or local communities.

Market Positioning

Creating a distinct image or identity for a product in the minds of target customers to differentiate it from competitors.

Unique Selling Proposition (USP)

The specific feature, benefit, or value that makes a product different from competitors.

Product Positioning

How a business wants customers to perceive its product compared with competing products.

Traditional Marketing

A marketing approach that uses offline communication channels.

Digital Marketing

A marketing approach using internet-based platforms and technologies that allows targeted audience reach and real-time performance tracking.

Marketing Mix (7 Ps)

The set of controllable marketing elements used to satisfy customers: Product, Price, Place, Promotion, People, Packaging, and Positioning.

Marketing Budget

The estimated amount of money allocated to implement marketing activities.

Action Plan

A plan that specifies what activity will be done, the time frame for execution, and the person responsible.

Customer Relationship Management (CRM)

The strategies, processes, and technologies businesses use to manage, improve, and maintain relationships with customers.

Contact Management

A CRM feature that stores customer information such as name, contact information, location, purchase history, preferences, and previous communication.

Customer Interaction Tracking

A CRM feature that records interactions through phone, email, social media, chat, website inquiries, and face-to-face communication.

Operational CRM

A type of CRM that focuses on automating everyday customer-related activities, including sales automation, marketing automation, customer service, and contact management.

Analytical CRM

A type of CRM that focuses on analyzing customer data to support decision-making and identify valuable customers, buying patterns, and campaign effectiveness.

Collaborative CRM

A type of CRM that focuses on sharing customer information across departments (such as Sales, Marketing, and Customer Service) and channels.

Salesforce (CRM Tool)

A popular CRM tool whose main focus includes sales, service, marketing, analytics, and automation.

HubSpot CRM

A CRM tool whose main focus is CRM and marketing.

Zoho CRM

A CRM tool whose main focus is sales, customer engagement, and automation.

Microsoft Dynamics 365

A CRM tool whose main focus is CRM and business applications.

Pipedrive

A CRM tool whose main focus is sales pipeline management.