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generational effect
Events that have happened in the past can influence the way the people in another generation view politics
political ideology
your political beliefs
rule of law
universal rules that every person must follow and are subject to equally
free enterprise
The government stays out of the economy as much as possible, allowing free markets, individuals, and businesses to operate with maximum freedom.
political culture
A set of attitudes and beliefs in different environments that mold and shape political behavior.
representative sample
A group of people meant to represent the large group in question (in this case the universe).
political socialization
The process by which you develop political beliefs such as influence from others or your culture.
focus groups
A small, moderated gathering of citizens used to hold conversations about political issues or candidates. Typically used as a research method for political campaigns or organizations.
question wording
The specific language used in a public opinion poll that could potentially bias or skew the results by being intentionally misleading.
weighting
the manipulation of the polling sample to compensate for demographic groups to be proportionally represented
benchmark poll
the first type of poll used by a political campaign, usually before a political candidate has declared their intentions. Used to measure support for the candidate.
question order
the sequence in which questions are shown to people who have to respond in a survey. It affects the results, because the context created by one question can change how a person answers later ones.
tracking polls
Polls that ask people questions to measure how prospective voters feel about an issue and how they may vote on election day (throughout election)
party ideology
A set of beliefs and values that shape the goals, policies, and actions of a political party.
sampling error
occurs when a sample does not perfectly represent the population so the results are not always completely true to the population.
exit poll
A poll, voters take after exiting the voting booth given by media outlets to predict the outcome.
fiscal policy
The part of economic policy that deals with government spending and taxation.
monetary policy
How the government manages the supply and demand of its currency and the value of the dollar.
medicaid
government-run health care program for the poorest who cannot afford necessary medical expenses.
medicare
government-run health insurance program for citizens over 65 years old.
liberalism
A political philosophy that emphasizes individual rights, liberty, and equality of opportunity.
conservatism
A political philosophy that emphasizes tradition, stability, and slow, gradual change.
party identification
This is when one person "self identifies" themselves as part of a party.
libertarianism
The political philosophy that government should have minimal involvement in the lives of citizens and the free market, and values personal freedom and responsibility so that freedom is maximized.
saliency
how intense is the importance of a specific issue
valence issue
Concerns or policies that are viewed in the same way by people with a variety of ideologies.
wedge issue
a controversial issue that one party uses to split the voters in the other party